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Certified Strategic Retail Manager

 

4 Days Program in 2 Month

17 & 18 April 2026 (Fri & Sat)
15 & 16 May 2026 (Fri & Sat)

 

The Certified Strategic Retail Manager (CSRM) programme is designed to meet this challenge.

This program will equips retail managers and business leaders with strategic thinking, analytical capability, and leadership skills to navigate uncertainty, improve store performance, and lead teams more effectively.

The programme focuses on strategy led retail management rather than day to day operations alone.

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    Accredited By

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    Industry-in-Campus Certification

    Our Certified Strategic Retail Manager Is Suitable For

    • Retailers who needs to overcome business bottlenecks.
    • Store managers, retail executives, operations managers, and others already working in the retail industry who want to update their skills and remain competitive.
    • Business owners who want to ensure their business strategies align with modern retail trends

    What You Can Learn

    • Understand omnichannel business strategies and how to measure their success.
    • Broaden your practical skills with real Industry backed practices that demonstrate how organizations are using these tools to drive transformation.
    • Build competitive marketing tactics to solve specific business challenges

    Want to learn more on how to join the program as low as RM 0*?

    Why Choose Us

    1

    Access to real world business insights

    2

    Become a member in The Association of Certified Professionals (ACP) upon successful completion of the program

    3

    Delivered by experienced academic lecturers and corporate trainers which ensure the effectiveness of program content

    4

    Application-oriented program structure, which allows you to immediately apply the acquired skills in real world situations

    5

    Access to unlimited learning resource will be provided with no hidden cost

    6

    Opportunities to network with industry professional

    Participants’ Testimonies

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    Program Details

    Program Name

    Certified Strategic Retail Manager

     

    Time Required

    2 Months

     

    Language Conducted

    English

     

    Mode of Delivery

    Blended Learning

    (F2F Session will be conducted on Tunku Abdul Rahman University of Management and Technology (TARUMT) KL Main Campus)

     

    Estimated Total Tuition Fees

    RM 0*- RM 5,100 based on payment option

     

    *Exclusive 10% Off  for MRCA Members and TAR UMT Alumni

    Main Topics Covered

    • Navigating Retail Disruption with Strategic Growth Models
    • Retail Analytics, AI & Store Performance
    • Building High-Performance Retail Teams

    Details

    Navigating Retail Disruption with Strategic Growth Models

     

    Learning outcomes

    On completion of this module, learners will be able to:

    • Interpret retail disruption and volatility using strategic frameworks
    • Identify growth opportunities through product, branding, and positioning strategies
    • Apply Blue Ocean and seamless business models to retail contexts

     

    Indicative contents

    1. Evolution of Retail Industry and Global Disruption Trends (VUCA)
    2. Modern Shoppers and Omnichannel Customer Journey
    3. Principles of Omnichannel Retailing
    4. Emergence of International Marketing Channels
    5. New Retail Solution in Omnichannel Strategy
    6. Moving from Conventional Business Model to Seamless Business Model
    7. Strategic Product Development and Positioning
    8. Private Label Value Pyramid
    9. New Retail Branding and Campaign Funnels
    10. Six Approaches in Blue Ocean Strategy

    Retail Analytics, AI & Store Performance

     

    Learning outcomes

    On completion of this module, learners will be able to:

    • Evaluate retail performance using analytics and productivity indicators
    • Apply AI and data concepts to improve store-level decision-making
    • Design omnichannel strategies that drive traffic and conversion

     

    Indicative contents

    1. Retail Metrics and Performance Analytics
    2. Retail Data Analytics and AI
    3. Retail Productivity and Bottleneck Analysis
    4. Retail Marketing Mix
    5. Effect of the 4Ps in the Digital Landscape
    6. Strategic Target Market Characteristics
    7. Sustainable Competitive Advantage for Retailers
    8. Omnichannel Store Traffic and Sales Performance
    9. Retail Supply Chain Management and Omnichannel Retailing
    10. Integrated Marketing Communication and International Advertising

    Building High-Performance Retail Teams

     

    Learning outcomes

    On completion of this module, learners will be able to:

    • Build motivated and accountable retail teams
    • Manage conflict, turnover, and performance challenges effectively
    • Apply leadership influence rather than positional authority

     

    Indicative contents

    1. Leadership Power and Influence
    2. Building Trust and Fostering a Supportive Work Environment
    3. Analyzing Individual Strengths and Growth Areas
    4. Forming High Performance Teams
    5. Setting Clear Performance Expectations and Prioritization
    6. Discipline, Motivation and Ownership
    7. Performance Metrics and Evaluation
    8. Meaningful Feedback and Recognition in the Workplace
    9. Managing Staff Attitude and Negativity
    10. Managing High Staff Turnover in Stores

    Case studies and Industry examples

    Senheng– Learn how Senheng stands out in the New Retail environment through the 9 elements of a seamless business model.


    Alibaba – Discover the source and secret behind this retail giant’s generation of enormous traffic 


    Xiaomi – From a newly startup tech company to making 28 million RMB in 4 years! Discover how this was achieved with almost zero marketing model!


    Starbucks – Learn the competitive advantage of the world’s largest coffeehouse chain and their unique communication method in driving customer loyalty.


    Apple – Discover the various channels used by the legendary brand in distributing and selling products with the secret formulas in maximizing their sales!


    GSC – Discover the secret behind the shift from a conventional communication method to one that is championed and loved by all customers alike.


    PepsiCo – Learn how this company grows it’s business focusing on marketing strategies centred around consumer opinions!

     

    Other examples include the Amazon, IKEA, Dell, Subaru and many more!

    Certificate

     

    On successful completion of the program and assessments, learners will be awarded Certified Strategic Retail Manager jointly accredited by London Examination Board (LEB), Traingogy, The Association of Certified Professional (ACP), and SH Retail Academy.

     

    Becoming a Certified Strategic Retail Manager will provide you the knowledge, capabilities, and tools you need to react to modern customer needs, technological dynamics, and markets.

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    Participant Testimony

    Lecturers & Trainers Involved

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    Tan Ping Foo

    TARUMT Deputy Dean

    Principal Lecturer

     

    • BA (Hons) (Mal)
    • MBA (UPM)
    • MCIM
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    Dr Cassandra Chan

    SHRA CEO

     

    Head of MRCA Academy
    Doctorate of Management, UM
    Black Belt Lean Six Sigma
    Licensed NLP Trainer

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    Dr Phuah Kit Teng

    TARUMT Senior Lecturer

     

    • BSc (Hons)
    • MSc, PhD (UPM)
    • ACIM
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    Nor Hazimah

    SHRA Corporate Trainer

     

    • HRD Accredited Trainer
    • BHuman Sc. Arabic Language
    • Yellow Belt Lean Six Sigma
    • NLP License Practitioner
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    Dr Soong Kai Kit

    Assistant Professor

     

    • BEng (Hons) (Mal)
    • MBA
    • PhD (MMU)
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    Assoc. Prof. Dr Khoong Tai Wai

    Associate Professor

     

    • BSc (Hons) (UMS)
    • RFP
    • MSc (UUM)
    • CIFP
    • MIMktM
    • PhD (UKM)
    • MCIM

     

     

     

     

     

     

    AND MANY MORE

    Our Partners

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    Tunku Abdul Rahman University Of Management and Technology (TAR UMT) is a distinguished institution of higher learning acknowledged locally, nationally and globally for its excellence in providing opportunities for intellectual, personal and professional development.

     

    TAR UMT has over 28,000 of current students and 210,000 of alumni working in different industry locally and internationally.

     

    TAR UMT has won many scholastic awards and recognition amongst which include SETARA 5-Star rating for the year 2018 / 2019 under the University Colleges category, Premier Digital Tech University status awarded by Malaysia Digital Economy Corporation (‘MDEC’) in 2019 and Sin Chew Education Awards 2018 / 19.

     

    TAR UMT is one of the partners in this professional certification and has taken part to co-develop the program contents with SH Retail Academy.

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    SH Retail Academy (SHRA) is a retail training provider founded and inspired by the intention of Mr Lim Kim Heng, Executive Chairman of Senheng New Retail Berhad, to support Malaysian retail industry to grow by increasing productivity through digitalisation and upskilling. SHRA specialize in retail related topics such as New Retail, Sales Skills, Customer Service and even soft skills such as Leadership and
    others and has served retail industry leaders such as Senheng New Retail Berhad, FItness Concept and many others.

     

    In this professional certification, SHRA utilize the success case studies related to livestreaming success from local and international examples while sharing insights and step by step guide to be a New Retail Marketer in the modern omnichannel environment.

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    Traingogy is a subsidiary of ALZO EDUTECH GROUP, a parent company that includes: London Examinations Board in England; Brittany Université in Paris; Robert Cavelier University in USA; ESOL Awards in England; and Metaverse Awards in England. Traingogy has variety of courses designed to meet learners’ needs of up-skilling or gaining a new skill in a way that fits with learners working and home pattern. The program and courses will give learners appropriate knowledge, skills, and tools in one or more areas relevant to you. Traingogy aim to deal with most skills gaps including in general and localized regions.

     

    Traingogy is one of the accreditation body of the Professional Certificate in New Retail Marketing alongside with and London Examiniation Board (LEB) and The Association of Certified Professsional (ACP) .

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    London Examinations Board (LEB) is a UK entity registered with the UK Register of Learning Providers and with the UK government’s ESFA – the Education and Skills Funding Agency. LEB has partnered with various universities in the UK, Australia, USA and Europe who have accredited some of our degree programmes. These Universities recognise our academic programmes by allocating them credits against their own undergraduate and/or postgraduate degrees. LEB also been awarded as the Queen’s Award for Enterprise: International Trade 2021 and appointed as the  Export Champion by the Department for International Trade, UK.

     

    LEB alongside with Traingogy and The Association of Certified Professsional (ACP) is the accreditation body of the Professional Certificate in New Retail Marketing.

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    The Association of Certified Professionals (“ACP“ ) aims to promote the transnational peer-to-peer exchange of ideas within and beyond the professions or borders of its members. It will be a networking and cross-cultural forum where local and international employment opportunities can be advertised and advice, local know-how and knowledge can be sought from other members.

     

    ACP is one of the accreditation body for of the Professional Certificate in New Retail Marketing alongside with London Examination Board (LEB) and Traingogy.

    Until 31 March’26 Intake Early Bird Promotion Ends

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