HRD F Training- HRD Corp Registered Training Provider

One Of The Best HRD Corp Claimable Corporate Training Provider in Malaysia


Choose from 120+ HRD Corp Claimable Training Program ranging from Technical/Hard Skills to Soft Skills endorsed by over 160 corporate groups across Malaysia. Available in both physical and online training.


We also specializes in customizing training programs according to the corporates needs and technical requirements.


All of our training program is also HRD Corp Claimable, previously known as HRDF Claimable.

Recommended by 160+ Companies Across Malaysia

What Does Your Team Need?

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View Our Full HRD Corp Claimable Program Library Below

Technical / Hard Skills

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New Retail

  • Intro to New Retail
  • New Retail Masterclass
  • E-Commerce Automation Solutions
  • New Retail Marketing for Social Media
  • Managing New Retail Marketing Strategy



  • NLP for Sales Champion
  • Sales Performance Improvement Program
  • Promoter Program
  • Product Confidence Skills
  • Mastering Sales Conversations, Up selling and Cross-selling
  • Sales Management
  • Telemarketing for Sales
  • Story Selling Skills
  • Sales Skills: The Blue Ocean Way
  • Building Long Term Relationship Through Telemarketing


Customer Service

  • Customer Excellence DNA
  • Service As Culture
  • Win Customers H.E.A.R.T.S for Logistics
  • Personal Image and Professionalism
  • Collaborative Communication
  • Careline Customer Engagement
  • Handling Angry and Distressed Customers
  • Elevate Your Customer Service
  • WOW Customer Service
  • Customer Service Management for Store Managers


Shoppers Behaviour

  • Retail Management 1.0 – Strategic Customer Value Proposition


Retail Operation

  • Retail Operation 101
  • Retail Management: Store Productivity Metrics
  • Retail Management: 4 Drivers of Exponential Growth


Visual Merchandising

  • Premium & Luxury Visual Merchandising and Selling
  • Store Display 101


Performance Management

  • Goal Setting and Implementation
  • Management: Operation and Control Management
  • Productivity Management: Managing KPIs without Micromanaging


Strategic Planning

  • Business Direction: Strategy
  • Leadership: Leading Business Strategies and Goals
  • Retail Management 2.0 – Retail Market Positioning and Strategy
  • Retail Management 3.0 – Bulletproof Marketing Tools for Retail



  • 5S for Warehouse
  • Lean Warehouse Management 101
  • Inventory and Asset Management

Soft Skills

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Company Culture

  • Senheng Story (Customized)
  • Work Life Pressure and Organizational Culture
  • Senheng Culture (Customized)


Office Productivity

  • NLP Communication for Influence and Persuasion
  • Conversational English for Retail
  • Basic Excel Skills
  • Impressive Presentation Skills
  • Time Management and Prioritization
  • Management: Kaizen for Work Improvement and Operational Process
  • Productivity: PDCA for Workplace
  • Psychology of Time Management


People Management

  • Managing Gen Y & Z
  • Management: Empathic People Management
  • Leadership: Leading Others to Perform
  • Power Negotiation Skills
  • Supervisory Skills for Retail
  • Leadership: Coaching and Mentoring In Competitive Workplace



  • Master Your Thinking In Disruptive Environment
  • Management: Plan, Organize, Lead and Control
  • Management: Effective Use of PDCA & 5W1H Root Cause Analysis


Career Development

  • STAR Performer DNA
  • Self Management: Discover What Drives You



  • Boss MotivationX
  • Personal Development: John Maxwell’s Secret to Success
  • F.I.R.E Up Your Career
  • Achieving Excellence Through Passion
  • Personal SWOT Analysis for Success
  • Management: Resilient Management Skills
  • Workplace Pressure and Emotional Management


Entrepreneur Mindset

  • Personal Image Branding
  • Entrepreneurship 101



  • Teamwork for Executives: Being A Good Team Member
  • Teamwork for Store Managers: Setting Goals for Team
  • Winning Through Teamwork
  • Manpower Management and Teamwork for Franchisee: 5 Dysfunctions of Team



  • VUCA Leadership
  • Leadership Fundamentals for Non-Executives: Managing Work Expectations
  • Leadership: Leading Self for Efficiency
  • Leadership: Effective Habits for Managers
  • Leadership: Effective Habits for High Performing Individual
  • Leadership For Store Managers



  • Occupational Safety and Health Act (OSHA) Awareness
  • Anti-Bribery Awareness
  • First Aid
  • Retail Ethics and Security Management


Retail Orientation

  • Senheng Trainee Partners Program (Customized)
  • Rules of Work

Not Sure Which Training Is The Best For You?

We are here to discuss your teams’ requirements and help you find the solution best-suited to your needs.

What Our Client Is Saying


Great Learning About NEW RETAIL In 2 Days. Learnt A Lot Of Practical Knowledge Such As Digitalization, Branding, Store Management, People Management Etc To Grow Our Business Offline & Online. #Newretail #SenhengMY #OMO


Vincent, Printcious

on New Retail & Retail Management Training


The 2 Days Short Course Worth 15 Times Its Fee. Thank SH Academy For The Insightful Sharing Despite Some Of The Info Can Be Classified As Trade Secrets.


Steve, Eureka Pharmacy

on New Retail & Retail Management Training


I Joined The Customer Service Program. Trainers Ee May & Nazrin Are Very Helpful For Us To Improve Customer Service And Can Be Practiced By All Staff. Tq Both Of You.



Rahmah Dhaini, Manjaku

on Customer Service Training

How About Some Video Message From Our Satisfied Client

Why Choose US

Make the most of your next training with recommended, flexible, and fast training and development options.


Find what your company training needs today

  • Talk with our training expert today
  • Get a tailored made training proposal based on your requirement
  • Receive a continuous support from training needs analysis to after training support

Choose From Over 120+ Training Programs

  • Select the training program that is suited to your objective, challenges and target audience
  • Available anywhere in Malaysia*
  • All of the program is eligible for HRD Corp Claimable

Proven Case Study For Our HRD Corp Claimable Training

In 2 Months Sales Improvement Program (March- April 2022)


  • 125 salesperson have been trained
  • Top sales performance is 652.66% (7 times higher compared to sales before training)
  • Average percentage in improvement: 22.30%

Sales Before Training

RM 9,019,260.16

Sales After Training

RM 10,270,188.97

Total Sales Improvement

RM 1,250,928.81

Average Improvement


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