Want to learn more on how to join the program as low as RM 0*?
Access to real world business insights
Become a member in The Association of Certified Professionals (ACP) upon successful completion of the program
Delivered by experienced academic lecturers and corporate trainers which ensure the effectiveness of program content
Application-oriented program structure, which allows you to immediately apply the acquired skills in real world situations
Access to unlimited learning resource will be provided with no hidden cost
Opportunities to network with industry professional
Daniel,
Founder of Spectaclex
Carmen Lee,
Manager of AIKBEE
TIMBERS SDN. BHD
Debbie,
Operation of Spectaclex
“After studies this course it turn out on the particular month our sales is one the best a month the year”
“I am joining this New Retail Marketing Strategy to improve my career growth in the retail industry.”
“I learned what is brand identity from this training. Previously we only copy what our competitor do.”
Program Name
Professional Certificate in New Retail Strategy
Time Required
2 Months
Language Conducted
English
Mode of Delivery
Blended Learning
(F2F Session will be conducted on Tunku Abdul Rahman University of Management and Technology (TARUMT) KL Main Campus)
Estimated Total Tuition Fees
RM 0*- RM 5,100 based on payment option
*Exclusive 10% Off for MRCA Members and TAR UMT Alumni
Main Topics Covered
Senheng– Learn how Senheng stands out in the New Retail environment through the 9 elements of a seamless business model.
Alibaba – Discover the source and secret behind this retail giant’s generation of enormous traffic
Xiaomi – From a newly startup tech company to making 28 million RMB in 4 years! Discover how this was achieved with almost zero marketing model!
Starbucks – Learn the competitive advantage of the world’s largest coffeehouse chain and their unique communication method in driving customer loyalty.
Apple – Discover the various channels used by the legendary brand in distributing and selling products with the secret formulas in maximizing their sales!
GSC – Discover the secret behind the shift from a conventional communication method to one that is championed and loved by all customers alike.
PepsiCo – Learn how this company grows it’s business focusing on marketing strategies centred around consumer opinions!
Other examples include the Amazon, IKEA, Dell, Subaru and many more!
On successful completion of the program and assessments, learners will be awarded Professional Certificate in New Retail Strategy jointly accredited by London Examination Board (LEB), Traingogy, The Association of Certified Professional (ACP), and SH Retail Academy.
Becoming a Certified New Retail Strategy Professional will provide you the knowledge, capabilities, and tools you need to react to modern customer needs, technological dynamics, and markets.
Tan Ping Foo
TARUMT Deputy Dean
Principal Lecturer
Choon Ee May
SHRA Training Manager
Dr Phuah Kit Teng
TARUMT Senior Lecturer
Amir Ashraff Hassan
SHRA Corporate Trainer
Dr Lim Chow Yeng
TARUMT Senior Lecturer
Tunku Abdul Rahman University Of Management and Technology (TAR UMT) is a distinguished institution of higher learning acknowledged locally, nationally and globally for its excellence in providing opportunities for intellectual, personal and professional development.
TAR UMT has over 28,000 of current students and 210,000 of alumni working in different industry locally and internationally.
TAR UMT has won many scholastic awards and recognition amongst which include SETARA 5-Star rating for the year 2018 / 2019 under the University Colleges category, Premier Digital Tech University status awarded by Malaysia Digital Economy Corporation (‘MDEC’) in 2019 and Sin Chew Education Awards 2018 / 19.
TAR UMT is one of the partners in this professional certification and has taken part to co-develop the program contents with SH Retail Academy.
SH Retail Academy (SHRA) is a retail training provider founded and inspired by the intention of Mr Lim Kim Heng, Executive Chairman of Senheng New Retail Berhad, to support Malaysian retail industry to grow by increasing productivity through digitalisation and upskilling. SHRA specialize in retail related topics such as New Retail, Sales Skills, Customer Service and even soft skills such as Leadership and
others and has served retail industry leaders such as Senheng New Retail Berhad, FItness Concept and many others.
In this professional certification, SHRA utilize the success case studies related to livestreaming success from local and international examples while sharing insights and step by step guide to be a New Retail Marketer in the modern omnichannel environment.
Traingogy is a subsidiary of ALZO EDUTECH GROUP, a parent company that includes: London Examinations Board in England; Brittany Université in Paris; Robert Cavelier University in USA; ESOL Awards in England; and Metaverse Awards in England. Traingogy has variety of courses designed to meet learners’ needs of up-skilling or gaining a new skill in a way that fits with learners working and home pattern. The program and courses will give learners appropriate knowledge, skills, and tools in one or more areas relevant to you. Traingogy aim to deal with most skills gaps including in general and localized regions.
Traingogy is one of the accreditation body of the Professional Certificate in New Retail Marketing alongside with and London Examiniation Board (LEB) and The Association of Certified Professsional (ACP) .
London Examinations Board (LEB) is a UK entity registered with the UK Register of Learning Providers and with the UK government’s ESFA – the Education and Skills Funding Agency. LEB has partnered with various universities in the UK, Australia, USA and Europe who have accredited some of our degree programmes. These Universities recognise our academic programmes by allocating them credits against their own undergraduate and/or postgraduate degrees. LEB also been awarded as the Queen’s Award for Enterprise: International Trade 2021 and appointed as the Export Champion by the Department for International Trade, UK.
LEB alongside with Traingogy and The Association of Certified Professsional (ACP) is the accreditation body of the Professional Certificate in New Retail Marketing.
The Association of Certified Professionals (“ACP“ ) aims to promote the transnational peer-to-peer exchange of ideas within and beyond the professions or borders of its members. It will be a networking and cross-cultural forum where local and international employment opportunities can be advertised and advice, local know-how and knowledge can be sought from other members.
ACP is one of the accreditation body for of the Professional Certificate in New Retail Marketing alongside with London Examination Board (LEB) and Traingogy.
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