Meet the training team at SHRA.
Our team comprise of HRD certified trainers to help retailers transform traditional business into new retail model through digitalization and upskilling of employees. Collectively we have conducted over 642 training sessions for companies ranging from SMEs to MNC in Malaysia.
About SHRA
SH Retail Academy (SHRA) is a retail training provider founded in September 2019, by the Lim brothers; Lim Kim Heng (KH Lim), Lim Kim Chieng (KC Lim) and Lim Kim Yew (KY Lim).
Starting from the formulation of SHRA training programs outlines, the program content, and the delivery methods; each process is derived using retail thought processes and retail needs.
SHRA combine time-proven application successes from Senheng with the latest knowledge and concepts to bring effective retail training programs for Malaysian SMEs, especially in the retail industry.
Corporate Training in Malaysia That Transforms Your Team
SH Retail Academy (SHRA) is a retail training provider founded in September 2019, by the Lim brothers; Lim Kim Heng (KH Lim), Lim Kim Chieng (KC Lim) and Lim Kim Yew (KY Lim). At SH Retail Academy, we help businesses build stronger teams. We provide hands-on training that focuses on real workplace needs. From customer service to retail operations, our programs are built for Malaysian companies who want to grow.
Since 2019, we’ve trained more than 28,000 people across over 640 sessions. We’ve worked with 163 companies, from small businesses to big brands. Our focus is simple practical corporate training in Malaysia that gets real results.
We understand the retail world. Our trainers are from the industry. We know what works. Every course is designed with a clear purpose to help your people perform better.
Professional Customer Service Training and Customised Corporate Programs for Malaysian Businesses
We offer full-service training for retail, service, and support teams. Our courses are HRD Corp claimable and tailored to your needs. Whether you want to improve customer service, train store leaders, or boost team mindset, we’ve got a plan that fits.
942
Training Completed
28635
Participants Involved
6824
Unique Participants
163
Companies
What We Offer
All our customer service training programs are designed to suit busy workplaces. We use real-world examples, clear learning goals, and step-by-step methods that your team can apply at work right away.
In-House
Training
We customise training based on your business goals. Topics include:
- Customer Service Excellence
- New Retail Strategy
- Sales and Store Performance
- People and Leadership Skills
- Branding and Digitalisation
- Telemarketing Techniques
- Handling Customer Complaints
- Team Communication
- Mindset and Motivation
Each session is shaped by our retail experience and based on proven methods.
Executive Diploma Programs
Our diploma programs are for working adults. You can learn at your own pace during work breaks, weekends, or after hours. These courses help build deeper skills in areas like:
- Retail Business Management
- Leadership and People Management
You’ll earn recognised qualifications while staying active in your job.
Professional Certificate Programs
These shorter courses are great for quick upskilling. Each one is focused on a single topic and helps your team apply what they learn right away. Great for:
- Business Owner
- Sales Teams
- Supervisors and Managers
We run these sessions online or face-to-face.
Clients
Why Choose SH Retail Academy?
We are not a general training provider. We focus on retail, customer service training, and leadership. That’s why our clients get results.
Here’s what makes us stand out:
Retail-Focused Expertise
Our corporate training in Malaysia is built by retail professionals for retail teams. We focus on real challenges your staff face daily, not general theory or outdated models.
HRD Corp Claimable
All our programmes are HRD Corp claimable. You can train your team without stretching your budget, making professional development more accessible and affordable.
Customised Programs
We design every course based on your business goals. Whether you’re a small shop or a large brand, we build training that fits your needs.
Practical, Real-World Learning
We don’t just teach we show how to apply skills at work. Our courses include real examples, role plays, and tasks your team can relate to.
Experienced Trainers
Our trainers have worked in retail, managed teams, and solved business problems. They share real knowledge that your team can use from day one.
Proven Results
Clients report better sales, improved service, and stronger teamwork. Many see lasting improvements and use our training as part of their growth plans.
Testimonials
I joined the customer service program. Trainers Ee May & Nazrin are very helpful for us to improve customer service and can be practiced by all staff. Tq both of you.
With the systematic learning method, I’ve gotten a clearer overall picture about new retail.
Great learning about NEW RETAIL in 2 days. Learnt a lot of practical knowledge such as digitalization, branding, store management, people management etc to grow our business offline & online. #newretail #SenhengMY #OMO
Ee May was fantastic- learnt a lot during the class and she kept us engaged and was funny as well. Looking forward to learn more from her!
This program has given me a clear direction on how to organize my telemarketing content to my audiences.
Thank you SHRA for the 4 Hours of High energy training. I have learn a lot about the Right mindset, skillset, toolset of an effective leader
From this course, I have learned i have to improve teams product knowledge, customer service and how to handle customer. Most important is to change the mindset of my team from employees mindset to a boss mindset
The 2 days short course worth 15 times its fee. Thank SH Academy for the insightful sharing despite some of the info can be classified as trade secrets.
"With SHRA comprehensive training our sales have grown by 10 to 20 times!"
Jared
Area Manager of Healthlane Pharmacy
“Kaizen emphasizes continual development by identifying, investigating, and inventing solutions. Small, gradual changes accumulate into significant improvements over time.”
Tan Jie Ying
Provisional Area Manager of Healthlane Pharmacy
“Daily small improvements gradually accumulate into significant progress; aiming for modest growth consistently is better than expecting drastic changes.”
Veshalini
Radiographer of Care Clinics
“Attending Ms. Cassandra’s course has been enjoyable and helpful, providing valuable input for improving my workplace.”
How We Ensure Quality Service
We don’t leave things to chance. Every training project follows a clear path.
- We listen to your business needs
- We design the course based on your team’s real challenges
- We include case studies and tasks your staff can relate to
- We check how your team responds and improves
- We gather feedback and help you plan the next steps
It’s not just a workshop. It’s a process that supports growth.
How It Works
We keep things simple. Here’s how to get started:
Step 1
Inquiry
Contact us to share what your team needs.
Step 2
Needs Analysis
We’ll talk about your current challenges and what you want to improve.
Step 3
Program Proposal
We create a training plan with clear goals and timelines.
Step 4
Delivery
We run the training online, in your office, or at our centre.
Step 5
Feedback
We check what worked, collect input, and guide the next phase of growth.
Our Team
At SH Retail Academy, our trainers are more than just educators — they’re industry professionals who have lived through the ups and downs of retail. Every member of our team is HRD Corp certified and brings hands-on experience from the retail world.
We know retail because we come from retail. Our team includes experts who have worked across sales floors, managed store operations, led customer service departments, and rolled out new retail models across Malaysia.
Together, we’ve delivered over 640 training sessions for teams from local SMEs to international brands. We understand the challenges frontline staff face every day, and we design our training to address them directly.
Our team works with one goal in mind to help your people grow and perform at their best.
Videos
Let’s Build a Team That Grows Your Business
If you’re ready to strengthen your customer service, improve team performance, and bring real change to your business, we’re ready to help.
