CASSANDRA CHAN YI RONG
Chief Executive Officer
Cassandra has multidisciplinary skills from her training attended, namely Lean Six Sigma Black Belt (UK), Licensed NLP Trainer (USA), Dale Carnegie Certification (UK), Certificate in Designing Online Learning (UK) and a few others. Currently, she leads and mentors SHRA’s trainers. Her ability to work and collaborate with her team has brought about high quality training standards in SH Retail Academy.
CEO’s Leadership Statement
At SH Retail Academy, I am deeply committed to fostering a culture of integrity, transparency, and ethical business practices in the retail industry. As a leading training provider, we recognize that strong ethical foundations are essential for building trust with our clients, partners, and stakeholders.
In line with this commitment, we have proactively implemented initiatives to strengthen our framework for business ethics and conduct. We have established anti-bribery awareness programs, contract management best practices, and due diligence processes for our partners to ensure that ethical standards are upheld across all business interactions. These measures align with international compliance standards and are designed to embed a robust culture of integrity within our organization and the retail industry.
At SH Retail Academy, we maintain a zero-tolerance policy on bribery and corruption. Our leadership and team members are dedicated to exemplifying ethical behavior, ensuring that every aspect of our training, partnerships, and operations reflects our unwavering commitment to transparency and fairness.
We place a strong emphasis on educating and empowering our employees and partners to uphold the highest ethical standards. Through regular training and awareness programs, we ensure that our team understands their responsibility in maintaining business integrity. Additionally, we extend these expectations to our third-party partners, requiring them to adhere to our ethical principles when engaging in business with us.
At SH Retail Academy, we do not just teach best practices in retail—we lead by example. Our mission is to develop ethical and responsible retail leaders who will drive sustainable business success with integrity at the core.
I take immense pride in leading a team that upholds these values and remains steadfast in our commitment to shaping a retail industry built on trust, ethics, and excellence.
Cassandra Chan
Chief Executive Officer
SH Retail Academy
