a.Increase self-confidence and customers’ confidence towards product
b. Cultivate positivity in managing themselves and others
c. Increases self-discoveries of their own skills and knowledge

Understanding and Exploring Yourself

• What Am I
• Importance of Knowing Oneself
• Understanding Current State of Mind
• How Self-Confidence is Built
• Power of Self-Exploration

Selling with Confidence

• What Makes Selling Product Fail?
• Common Problems in Unsuccessful Product Selling
• Understanding the Impact of Failure
• Self Confidence and Selling
• Visualize success

Build Confidence and Win Sales

• Confidence equal to Success
• 5 Keys in Building Confidence
• How It Impact What You Think
• Overcome Self-Doubt
• How to do it right?

Every Product Have A Story

• What USP?
• Understanding the Needs of USP
• Importance of Creating USP
• Differentiation Strategy
• Selling with USP

USP Canvas

• What is the Current Selling Skills?
• Understanding Your Customers
• Selling with U.N.I.Q.U.E
• Importance of Having USP Canvas
• My UNIQUE Canvas

Continuous Self Establishment

• Discover Key Competencies to Success
• Identifying Own Strengths
• Identifying Own Opportunities
• Explore Possibilities To Improve Productivity
• Taking it Into practice

a. Leverage on social media strategies in new retail selling
b. Master the key to answer anything customers could ask you
c. Practice top power words in sales to increase customers’ buy-in
d. Discover the right follow up mindset and techniques to boost sales conversion

New Retail Selling & Approach

• Challenges With Traditional Retail Sales
• Senheng Case Study: Leveraging On Social Media Strategies In New Retail
• Case Study: Joe Girard Success Formula
• Approach Hacks

Art of Talking

• The Key To Answer Any Customers’ Questions
• Techniques To Respond When Customer Said “Too Expensive”
• Case Study: Earning TWD 20 Million In 6 Months
• 6 Powerful Closing Methods

Upselling & Cross-Selling

• Activity: What To Upsell/Cross-Sell?
• Case Study: Senheng’s Upselling & Cross-Selling Strategies
• Practice Your Sales Mojo Words’

Follow Up

• Sales Motivation
• Challenges With Sales Follow Up
• The Right Mindset & Techniques To Follow Up
• Follow Up Template For Customers’ Tracking

a. Discover intrinsic motivation to persist and succeed in sales
b. Understand the change in sales professional value in 21st century sales methodologies
c. Breakout from sales pitfalls
d. Formulate sales strategies and sales that will work for you
e. Develop a powerful sales success habits
f. Attain refresher to key sales skills

Sales as a High-Paying Career

• Why is sales for me?
• Evolution in Sales Methodologies
• Sales as a rewarding profession
• Sales management introduction

Standing Out in Sales

• Motivation strategies of successful Sales People
• Getting the Grit Going: Jack Welch’s 3Ss of Winning
• Dealing with cognitive challenges and fears in sales
• How to motivate yourself everyday

Sales force Metrics

• Essential sales management skills
• The Manageability of Sales Force Metrics
• Building the right framework for Sales Metrics
• “Reversed Engineered” Chain of Sales Metrics

Sales Activity Management

• Power Sales Routine
• Customer Journey Map: Think like Your Customers
• The Science of Purchase Decision Making
• Evaluate the competitiveness of what you are selling

Self-management Action Plan

• What’s your sales vision
• Create your personal sales toolbox
• Ways to evaluate and improve your own sales performance
• How to track your own sales data

a. Leverage of proven telemarketing formula by Senheng Electric (M) Sdn Bhd, used by more than 1000 sales partners.
b. Learn to convince customers via telemarketing using hypnotic language
c. Gain the 3 simple yet powerful language techniques to convince and get buy-in from your customers.
d. Build up online confidence and social media hacks in telemarketing
e. Master the 4-step method (P.A.R.T) to convert your customers during follow-up calls and achieve your sales target.

Introduction to Telemarketing

• Sales & Telemarketing
• Evolution of Telemarketing
• Case Study: Senheng Telemarketing Journey
• Telemarketing as a Covid19 Business Window

Overcoming Telemarketing Barriers

• Winning Strategies in Telemarketing
• 3Ps Problems Most Telemarketers are Unaware of
• Asking The Right Questions in Telemarketing

3-Step Success Formula in Telemarketing

• Tackling Different Types of Customers
• 3Cs Method to Build Rapport and gain trust
• c3 Powerful Hypnotic Language to Convince Customers

Step-by-Step in Telemarketing Call

• Tips and Hacks to Achieve Telemarketing KPI
• Right Steps to Kickstart Telemarketing Strategically
• Telemarketing Elevator Pitch
• Converting your Customers with 4-Step Method in Follow Up Calls

a. Apply methods for delivering a customer-centric story in an engaging way
b. Recognize opportunities to use stories when selling to foster dialogue, encourage customers to think in new ways, and inspire them to take action
c. Characterize the components of an effective story and use those elements to structure a story that is relevant, memorable, and emotionally compelling
d. Use stories at multiple points in the sales process to build credibility, raise and explore issues with customers, differentiate organization from the competition, and demonstrate value

Introduction to Story Selling in Marketing

• What is Selling?
• What is Story Selling
• Types of Story Selling
• Importance of Story Selling
• Exercise the Muscle of Imagination

Storytelling VS Human Mind

• Influence of Story Telling
• Benefits of Story Telling
• How Story Triggers the Human Mind?
• Storytelling VS Persuasion
• Ways to Use Storytelling to Persuade

Story Telling VS Story Selling

• Common Problems in Selling
• Challenges faced in Selling
• Ways to Find Common Ground
• Importance of Having Common Ground with Customers
• How it Influence the Customers?

Building Your Own Story

• Finding Out the Strengths
• Techniques to Create Story
• Relate Personal Story with Selling
• Common Problems in Story Selling
• Shapes A Story Teller Mindset

Empathy in Story Selling

• Common Problems of being Emotional
• Common Practices of being Apathy
• Ways to Relate Back to Customer Story
• Importance of Empathy
• How Empathy Holds on to Customers

Go Beyond the Story Selling

• Introducing the 7 Steps of Arts of Storytelling
• Finding the Internal and Externals Goals in Story
• Using Others to Push Others
• Ways to Discover a New Opportunity in Story
• How to end a Story that Catch People’s Heart.

a. State the success formula for super salesmanship.
b. Use insight selling to achieve increased sales conversion.
c. Connect with customers, overcome objections, and close sales confidently.
d. Recognize the right sales style to handle different types of customers.

Super Salesmanship

• Super Salesmanship Success Formula
• Senheng Super Salesmanship
• The Evolution of Sales
• 5 Mental Conditioning of Super Salesperson

Reading Shoppers Mind (Part 1)

• Types of Sales Approach
• Insight Selling – The New Solution Selling
• Breaking Customers’ Status Quo
• House of Dreams

Reading Shoppers Mind (Part 2)

• Approach Customers the Right Way
• Rule of Sales Talk to Close Sales Effectively
• Customer’s 8 Psychological Steps in Purchasing
• Closing Techniques

Power Strategies to Boost Sales Performance

• Different Type of Customers, Different Sales Styles
• Moments of Truth
• Powerful Sales Questions to Ask Your Customers
• Tips to Improve Your Customer Post Sale Experience

a. To calculate customer lifetime value
b. To improve customers’ buy in from telemarketing
c. To master strategies to engage with customers for long-term relationship
d. To be able to convert objections to opportunities in sales without being too pushy

Sales Vs Telemarketing

• What Is Telemarketing?
• Goose and Eggs
• Core Principle of Telemarketing
• Case Study: Senheng Growth Strategy

Preparing For Telemarketing

• Telemarketing Core Phases
• Pre-Telemarketing Checklist
• VAK Communication Technique
• cGood Sales Voice

During Telemarketing

• Building Rapport
• 3F Magic Words
• Practice Session
• Template: Structuring Calls

After Telemarketing

• The Power Of Follow Up
• Peel The Onion
• Template Handling ObjectionsCase Study: Maxis

a. Understand the concept of “People Buy People”
b. Identify important mindset to overcome external challenges
c. Examine the strategies and techniques used by successful businessmen and salespersons
d. Improve the ways to manage team and create champion team

Session 1

• The Essence of NLP
• Attracting Success Through NLP Positive Thinking
• Overcome F.E.A.R with NLP 
• Take charge and conquer the “critic” in you
• Build confidence with NLP body language techniques
• Daily NLP Success Routine

a. Understand the concept and story behind P1 membership
b. Explain the benefits and core values attached to P1 membership
c. Identify different strategies and skills in selling P1 membership & S-Coin
d. S-Coin contribution to sales and RFM

Session 1

• Story Behind P1
• 3 Core Values of P1 
• Benefits of P1 Membership & S-Coin
• Skills & Strategies Behind P1 Membership Selling & S-Coin Selling
• Attract Customers Using P1 & S-Coin

a. Understand telemarketing role in customer engagement map

b. Master strategies to engage with customers for long-term relationship

c. Demonstrate effective telemarketing techniques

d. Convert objections to opportunities in sales without being too pushy

Session 1

• Telemarketing role in the sales process
• Power of Telemarketing
• Essential Preparation For Effective Telemarketing
• The importance of Right Message 
• Successful telemarketers attitude
• The Don’ts to Avoid In Telemarketing
• Using Telemarketing As Engagement Tool
• Differentiating Yourself From A Scammer

a. Explain the benefits and core values attached to P1 membership

b. Identify different strategies and skills in selling P1 membership & S-Coin

c. Understand telemarketing role in customer engagement map

d. Master strategies to engage with customers for long-term relationship

e. Demonstrate effective telemarketing techniques to convert customers without being too pushy

Session 1

• Telemarketing role in the sales process
• Power of Telemarketing
• Essential Preparation For Effective Telemarketing
• The importance of Right Message 
• Successful telemarketers attitude
• The Don’ts to Avoid In Telemarketing
• Using Telemarketing As Engagement Tool
• Differentiating Yourself From A Scammer

a. To get 29 % increase in closing sales
b. Willingness to commit
c. Improve product knowledge
d. Improve confidence

Part 1

• Creating A Good And Long-Lasting Impression For Customers
• Small Talk With Different Types Of Customers (New, Existing & Loyal)
• Tips To Stay Available For Customers Want To Shop On Their Own
• Reading Body Language and Non-Verbal Cues During Conversation
• Modern Ways To Acquire And Approach Customers Via App Downloads & Livestreaming

Part 2

• Selling With G.U.E.S.T. and USP of Senheng
• Selling Strategies Using P1 Membership & S-Coin
• Senheng 2G Standard of Service
• Grooming: Creating Good Impression Greeting: Showing Courtesy And Welcome Customers (Ready To Sell)

a. To get 29 % increase in closing sales
b. Willingness to commit
c. Improve product knowledge
d. Improve confidence

Part 3

• Techniques To Stop Begging For Sales And Start To Influence Sales
• Importance Of Preparation To Become Star Performer In Sales
• Winning Customers’ Hearts By Paying Attention To Details
• Overcoming Fear Of Failure At Work
• BEK Toolset To Improve Sales Confidence

a. To get 29 % increase in closing sales
b. Willingness to commit
c. Improve product knowledge
d. Improve confidence

Part 4

• Product Category
• Product Type
• Product Need and Use
• Uplift Product Experience and Product Care
• Who is Market Leader for this product
• Easy Substitute for This Product
• Competitor Analysis of This Product
• Product Demo and Role Play

a. Success Is For Everyone

b. Our Brain Are Powerful

c. Your Mindset Can Be Reset

d. Now, Is The Best Time To Change

• Overview of growth mindset
• Recognize the issue and how to overcome
• Cause of fixed mindset
• Habits for positive mindset

– To provide motivation and empower sales partners to excel in their roles through a dynamic and impactful series, fostering a high-performance sales culture.

– To recognize and appreciate effort, not just outcomes, to reinforce positive behavior.

• -10 ways to motivate yourself technique

• Understand the landscape of modern retailing, focusing on new media’s role and impact.
• Learn methods to attract and retain customers, emphasizing the use of the Senheng app and its benefits.
• Understand the importance of Google reviews and online reputation management in modern retailing.

• Overview of New Media in Retail
• Role of Social Media and E-commerce Platforms 
• Leveraging the Senheng App for Customer Engagement
• Importance of Google Reviews in Retail
• Managing and Responding to Online Feedback

Identify customer types, buying signals, questions, interest, timing, closing techniques

• Understand 5 Different Types Of Customers And Their Buying Needs
• Observe Different Types Of Buying Signals
• Asking The Right Questions To Uncover Buying Signals
• Differentiate Between Genuine Interest And Showing Courtesy
• Find Right Timing To Close Sales
• Apply 6 Techniques To Close Sales

• The Art of Communication
• 4 Common Types Of Sales Objections And How To Respond
• 5 Steps To Turn Objections Into Sales
• Techniques To Stop Begging For Sales And Start To Influence Sales Like A Pro
• Emotional Intelligence In Handling Sales Objection
• Building Trust And Credibility During Objection

• The Art of Communication
• 4 Common Types Of Sales Objections And How To Respond
• 5 Steps To Turn Objections Into Sales
• Techniques To Stop Begging For Sales And Start To Influence Sales Like A Pro
• Emotional Intelligence In Handling Sales Objection
• Building Trust And Credibility During Objection

• Upgrade Selling Skills & Competencies

• Understand Psychological Needs Of Customers
• Serve Customers Before Selling
• Magic Rapport Building Formula To Get To Know Customers Better
• Providing WOW Customer Service Using Kano Model
• Building Customers’ Loyalty And Retention Using RFM Mode

• Upgrade Selling Skills & Competencies

• Matching Product with Customer Needs
• Create Professional Product Recommendation Using Multi-Brand Selling Strategies
• Simplifying Customers’ Purchasing Decisions Using SNAP Technique
• Demonstrate Product USP Using Customers’ Lifestyle And Language
• Using NLP Technique To Convince Customers To Take Action