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Retail Management 2.0

Retail Management refers to all the processes which help the customers to procure the desired merchandise from the retail stores for their end use.

Study Type
Offline & Online
4 hours Intensive Course
Conducted in English & BM Adaptive

Pain points in the business

As the competition in the market becomes stronger over the years, business finds it more challenging to grow profitably. The key question right here is what makes retail management special, and what are the effective strategies for dealing with customers, suppliers, products, and the environment? 


What you will be learning in this program

We will be looking through a few case studies and learn how to develop excellent strategic approaches to retail management that can benefit both the company and customers.


Brief summary

Retail management is a sub-discipline of management that deals with overseeing the distribution and selling of products directly to customers in specified vending locations such as shops, chain stores, markets, and shopping malls. Retail leaders are in charge of a store's or department's day-to-day operations. They manage people, conduct customer service, and keep track of inventories, as well as plan how merchandise is advertised. As the pandemic leads to massive changes in consumer behaviour and the business environment, it's critical to understand and adapt with customers’ demands to boost profitability and sustainability of the business.



  • Store Supervisors/Managers
  • Managers
  • Head of Departments



By the end of the training, the participants should be able to:

  • Recognize the current retail condition and trends
  • Apply the best store manager practices
  • Identify the winning strategies of top retailers like JD, Faber Castell, Tesla
  • Set the retail KPIs to maximize business profits



Day 1 

  • Case Study: Retail Giant Boundaryless Retail Strategy
  • How to Create Your Apple Level Brand Power 
  • Differentiation Strategy
  • Understanding Retail Supply Chain
  • Essentials of Retail Manager
  • Case Study: How Huawei Manages 3Ps?
  • Case Study: How Senheng Utilizes 3Ps
  • Store Manager Practice
  • Retailers Must Meet Technology Savvy Level of Customers
  • Emerging Retail Technology
  • Case Study: JD Technology Power
  • Case Study: Panasonic
  • Enhance Shopper Dwell Time
  • Case Study: JD Experiential Power


Day 2

  • Retail: The Oldest Industry In The World
  • The Evolution Of Social Media
  • Wheel Of Retailing
  • Case Study: Tesla
  • Case Study: How Faber Castell
  • Types of Retail Shop Format
  • Create A Strategic Sourcing Map
  • Changes On Economy
    Changes On Technology
    Changes On Consumer Lifestyle
    Changes On Retailing
    Strategy Of Business
  • Importance Of Retail KPIs For Managers
  • 4 Key Retail KPIs
  • Case Study: Xiaomi & Walmart