Are you a business owner who wants to understand how E-Commerce Automation Solutions can help you to manage your business more effectively at a lower cost?
There are so many types of e-commerce platforms, which one should you choose?
In this program co-created with Mr KH Lim, Group Chairman of Senheng, you will be gaining deep insights into how to automate your e-commerce business with the right tools that covers a wide scope including CRM, analytics, automatic ordering and payments, plus convenient multi-platform product management.
As Part 1 of the 'Advanced Seamless Business Solutions' program; this 'E-Commerce Automation Solutions' program is your next step to bring your business to the next level.
WHO SHOULD ATTEND
- Owners and key persons involved in e-commerce businesses
- Retailers starting their e-commerce or enhancing their e-commerce
By the end of this course, the participants will be able to;
- Understand the impact of E-Commerce automation solutions by exploring case study of Malaysia’s no. 1 Consumer Electronics Retailer’s “New Retail Transformation Journey”
- Rethink and redesign the retail experience for your customers
- Grasp the functions of each E-Commerce automation solutions and how to harness it in your business advantage
COMPETENCY ENHANCEMENT AREAS
- What have changed in the Retail World?
- What is New Retail? Is Your Business Multi-Channel or Omni-channel?
- Senheng’s Digital Transformation Roadmap
- The Omni-channel Customer Journey
- Case Study of Senheng Seamless Business Solution
- Why Most Businesses Fail to Transform Digitally?
- E-Commerce Business Models
- Types of E-Commerce Platforms and How to Choose?
a) Product Information Management (PIM)
- Are You Selling Hundreds of Products the Hard Way, Current Practice of Managing PIM and why do We Need Transform PIM?
- The Optimal Solution for Managing Multiple Products
b) Marketplace Hub
- Challenges of Managing Stores Across Multiple Marketplace
- The Impact of Real Time Data on Retailers Response Time and Sales Results
c) Sales and Promotion
- Headaches of Manually Managing Operations of Sales and Promotion Across Marketplace
- Scheduling and Attracting More Customers in Price Sensitive Marketplace
- How do Retailers Analyze E-Commerce Website Performance?
- Tracking Customer Behavior with Google Analytics Solution
- Case Study: Senheng Results in Measuring E-Commerce Performance Using Google and Facebook
a) EC Auto Order Processing
- Grave Mistakes Every Retailer Need to Avoid during E-Commerce Order Fulfilment
- Eliminating Business Process Friction Through Automation
b) Auto Payment Matching
- Manual Payment Matching Risks to Retailers
- Solution for Accurate and Easy Payment Matching that Empowers Millions of Payment Matching and Reconciliation
c) Accounting Connector
- Organizing Transactional Data from One System to Another to Fulfill Regulations
- Accounting Connector – Filling In the Missing Link in Your Business
a) Member Registration App
- Member Recruitment, Keeping Customers Closer to Your Business
- How to Drive Membership Signup Seamlessly
b) Member Reward and Point Redemption
- Increasing Sales Conversion with Member Rewards
- Retaining Customers With a Win-Win Solution
c) Member Utility App
- Covering All Communication Touchpoint in Your Customer Journey
- Case Study: Senheng App