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E-TRAINING PROGRAMS

New Retail Masterclass

What’s particularly concerning for the retail industry and its suppliers today is that many of them are struggling versus technological disruptors during a period of almost 10 years of economic expansion.

Duration:
2.5 Hours Online Course | 19th Sept 2020 | 2:00pm - 4:30pm
Duration:
2.5 Hours Online Course | 19th Sept 2020 | 2:00pm - 4:30pm

Retail may not be as old as the universe, but it is undoubtedly one of the world’s oldest industries. The retail trade has been with us since humans first developed agriculture and began to settle in large communities.

With the power of globalisation, retailers provide consumers all over the world with a vast array of that their hearts might desire. The vicious competition among customers leads to price wars, takeovers, automation, promotions, segmentation, outsourcing and other strategies.

What’s particularly concerning for the retail industry and its suppliers today is that many of them are struggling versus technological disruptors during a period of almost 10 years of economic expansion. As challenging as the times, may be for some, at this point, retail is far from dead, and there is always opportunities for those paying attention.

This program covers trends, challenges and a multitude of formats and strategies in retail that have been developed over the last century.

WHO SHOULD ATTEND

  • Brand Owners, Retailers
  • Retail Startups, Serial Entrepreneurs
  • Business Heads, C-Level Executives of Retail Companies
  • Brand/Marketing Managers/Agencies           

LEARNING OUTCOMES

At the end of this training program, participants should be able to:

  • Use the lessons from the past in the short term to figure out how to co-exist with giant retail companies and in the intermediate and long-term to help participants decide how to strive in the retail space
  • Able to analyze the current retail store readiness
  • Form a retail promotion strategy to enhance store performance
  • Demonstrate skills applying retail strategy mix
  • Discover new opportunities derived from emerging trend

 

COMPETENCY ENHANCEMENT AREAS

Knowledge Skills Attitude
  • Understand the future of retail – readiness of retailing and its landscape
  • Comprehend the key elements of the perfect digital storm
  • Learn about the four pillars of new retail
  • The four C’s and U’s
  • Have a better understanding at the New Retail titans, technologies and consumers
  • Implement the push and pull factors of retail
  • Mapping retail strategy with the power sources of New Retail
  • Apply the New Retail Hierarchy of Needs to improve at commerce
  • Incorporate the five core technologies in getting valuable customer data
  • Assess current retail practices in their ability to respond to environmental trends
  • Recognize that change is constantly happening in retail industry
  • Embrace the roles of technology in everyday life
  • Be confident on the future of retail
  • Acknowledge there are multiple factors contributing to New Retail
  • Build the right mindset for retail business

 

COURSE OUTLINE

WHAT YOU'LL LEARN: DAILY SCHEDULE

  • Taking Brick-and-Mortar Business Online
  • Why Even Incredibly Smart Retailers Fail
  • Forces that Drives Online Retail Success
  • Access Your Retail Business Model
  • Scaling Edges for Business Growth and Transformation

Trends and Reshaping Roles in Retail 

  • From Brick and Mortar Store to Data Collection Store
  • From Consumer to Content Creator
  • Brands are Retailer, Retailer are Brands

Case Study:

  1. Alibaba’s Retail Strategy
  2. Success Story of “Miaojie” Shopping Apps
  3. How Lego made a Huge Financial Turnaround

4 Friction Points Every Retailer Should Eliminate

New Retail Platforms: Success Model of Senheng Malaysia Part 1

1.            Senheng App

2.            e-Delivery Order (eDO) Platform

3.            Net Promoter Score (NPS) Management Platform

4.            Central Distribution Management Platform (CDM)

5.            Auto Replenishment Platform

6.            Business to Business (B2B) Platform

7.            E-Product List Platform

New Retail Platforms: Success Model of Senheng Malaysia Part 2

  1. Product Information Management (PIM Platform)
  2. Unified Price Tag Management Portal Platform
  3. Service Portal Platform
  4. E-Market Price Survey Portal Platform
  5. Operation Performance Portal Platform
  6. Trade-In Portal Platform
  7. Warehouse Management System (WMS Platform)

 

 

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