26 Jul Future Proof Retail Workforce with Industry-Based Certification
University-industry collaboration has been emphasized in the Malaysian Education Blueprint 2015-2025 (Higher Education). Digital disruptions has greatly affected the global retail environment, in which both graduates and workforce needs relevant and future ready skills to stay competent. As an industry player, Senheng Electric (KL) Sdn Bhd has stepped up to provide its real-world business case studies in the development of curriculum design and delivery of Professional Certificate in New Retail Marketing. Through this initiative, students gain practical insights from Senheng as one of the top industry players in the market, benefiting students in terms of acquiring the right skills and industry relevant knowledge to tackle challenging issues in retail landscape.
The Professional Certificate in New Retail Marketing is jointly developed by TAR UC Centre For Continuing And Professional Education and SH Retail Academy Sdn Bhd, enabling industry exposure to retail businesses, both for teaching (quality of knowledge) and work place applications (quality of employment).
Mr Lim Kim Chieng, President of Senheng Electric (KL) Sdn Bhd is invited as the guest of honour for the signing ceremony. Present to witness the formalization of this academia-industry partnership was Vice President of Retail Operations and Retail Support, Ho Weng Hung, and TAR UC’s Vice President Assoc. Prof. Dr Chook Ka Joo, and Vice President Assoc. Prof. Say Sok Kwan.
A Memorandum of Agreement (‘MoA’) signed between Tunku Abdul Rahman University College (‘TAR UC’) and SH Retail Academy Sdn Bhd on 14 July 2022 at TAR UC’s Kuala Lumpur Main Campus signifies the start of new academia-industry collaboration to prepare both graduates and professionals with updated knowledge and capabilities so that they can thrive in retail industry. The MoA was signed by Ng Chiah Yee, Director, Centre For Continuing and Professional Education and Cassandra Chan Yi Rong, President CEO of SH Retail Academy.
“By providing Senheng case studies and best practices to be infused in this program, we help students develop the practical skills and know-how understanding of business needs related to the theories, allowing them to thrive and succeed in their workplace” said Mr. KC Lim, who attended the signing ceremony as Guest of Honour, in his welcoming remarks.