HRDF training
Category

New Retail

Study Type

Offline & Online

Duration

4-8 Hour Intensive Course

Language

Conducted in BM & English Adaptive

HRDF/ HRD Corp

Claimable

Our New Retail Training Is Suitable To

  • Manager
  • Store Manager
  • Executive
  • Salesperson
  • Retail Marketers
  • SMEs Business Owner that is in the retail industry

NEW RETAIL TRAINING

Intro To New Retail

HRDF training

a. Understand the 9 elements of a seamless business model to transform your business into New Retail.
b. Leverage on proven strategies to drive more traffic and purchase intent for your business.
c. Create a strong and personalized branding for your company to gain customers loyalty and trust.

The Future of Retail

 

  • The Need for Businesses to Move into New Retail
  • Senheng Seamless Business Model
  • Case Studies: How Senheng Drive Traffic and Purchase Intent through Campaign Strategy”

 

The Winning Strategies in New Retail

 

  • Elements of a Retail Business
  • Strategies to Drive More Traffic for Your Business
  • Uncover the Power of 11.11
  • Using CDP to Provide Seamless Customer Experience

 

Retail Brand Personalization & Value Co-Creation

 

  • The Need for Co-Creation with Customers in Business
  • Create a Strong Branding for Your Business to Stand Out in the Competitive Retail Industry
  • Brand Personality Framework
  • How to Achieve Consistency in Branding

New Retail Masterclass

HRDF training

a. Use the lessons from the past in the short term to figure out how to co-exist with giant retail companies and in the intermediate and long-term to help participants decide how to strive in the retail space
b. Able to analyze the current retail store readiness
c. Form a retail promotion strategy to enhance store performance
d. Demonstrate skills applying retail strategy mix
e. Discover new opportunities derived from emerging trends

Introduction To New Retail

 

  • Why legacy brands are lagging?
  • Retail apocalypse or retail renaissance?
  • What does New Retail really mean?
  • The new us – the key elements of the perfect digital storm
  • The E-commerce era

 

The Pillars Of New Retail

 

  • What makes New Retail is different from old retail?
  • The first power resource – commerce
  • The second power resource – digital
  • The third power resource – logistics and supply chain
  • The fourth power resource – media and entertainment

 

The Four C’s – Consumer Centricity

 

  • Who is your consumer?
  • What is consumer centricity?
  • The shift from company-centric organization to consumer-centric organization
  • Keys to creating a consumer-centric brand
  • Why is being consumer-centric important?

 

The Four C’s – Convenience

 

  • What do customers expect in terms of convenience?
  • The importance of customers’ convenience in upselling
  • Where can convenience participate in New Retail industry?
  • Ways to improve customers’ convenience
  • What else can you do?

 

The Four C’s – Customization

 

  • What is customization?
  • Product categories that are well-suited to customization
  • The relationship between customization and customers’ returning rate
  • The role of customization in New Retail

 

The Four C’s – Contribution

 

  • What is contribution?
  • How contribution can help in the company growth?
  • The network effect of ecosystems
  • Examples of contribution from customers
  • The association between contribution from customers and value proposition

 

The Four U’s –Unified Channel

 

  • What is unified channel?
  • What can unified channel do in the New Retail industry?
  • Problems when channels are not integrated
  • The three moments of acceptance

 

The Four U’s – Uni-Marketing

 

  • What is uni-marketing or unified data?
  • How does uni-marketing work?
  • The effects of implementing uni-marketing in New Retail
  • How Alibaba, JD.com and Tencent incorporate uni-marketing
  • What is unified ID?

 

The Four U’s – Uni-Logistics

 

  • Why grabbing audience attention is important during presentation?
  • Power of intonation
  • Techniques for controlling 4 type of intonation
  • 3 famous hand gesture that help audience to understand your main point easily.
  • Common mistakes to avoid when using hand gesture

 

The Four U’s – Uni-Technology

 

  • What is uni-logistics?
  • Supply chain and logistics are a competitive advantage, not just a function
  • How to implement uni-logistics?
  • Customers’ expectations on supply chain and logistics
  • Uni-logistics in both US and China

 

The New Retail Hierarchy Of Needs?

 

  • What is uni-technology in New Retail industry?
  • Key reasons that legacy retailers have fallen behind
  • Core elements that make up a Uni-Technology strategy and development
  • How China commerce utilize Uni-Technology?

 

How Online And Offline Are Becoming One 

 

  • “Hierarchy of Human Needs” vs “New Retail Hierarchy of Needs” theories
  • How can I be better at commerce?
  • Four level of the “New Retail Hierarchy of Needs
  • How to capture customers’ imaginations, loyalty, engagement and loyalty power
  • Putting it all together

 

It’s All About The Data

 

  • New habitats
  • New finance
  • New supply chains
  • New experiences
  • The new model

 

The Five Technologies That Will Change All Our Lives

 

  • What data science can bring to us?
  • What are AI and machine learning?
  • How are they used?
  • What can you learn from China about data science?
  • Applications of big data

E-Commerce Automation Solutions

E commerce Automation Solution jpg

a. Understand the impact of E-Commerce automation solutions by exploring case study of Malaysia’s no.1 Consumer Electronics Retailer’s “New Retail Transformation Journey”
b. Rethink and redesign the retail experience for your customers
c. Grasp the functions of each E-Commerce automation solutions and how to harness it in your business advantage

The New Retail Revolution What have changed in the Retail World?
What is New Retail? Is Your Business Multi-Channel or
Omni-channel?
Senheng’s Digital Transformation Roadmap
The Omni-channel Customer Journey
Modern E-Commerce System Case Study of Senheng Seamless Business Solution
Why Most Businesses Fail to Transform Digitally?
E-Commerce Business Models
Types of E-Commerce Platforms and How to Choose?
E-Commerce Operation
Solution:
a) Product Information
Management (PIM)
Are You Selling Hundreds of Products the Hard Way, Current Practice of Managing PIM and why do We Need Transform PIM?
The Optimal Solution for Managing Multiple Products
E-Commerce Operation
Solution:
b) Marketplace Hub
Challenges of Managing Stores Across Multiple Marketplace
The Impact of Real Time Data on Retailers Response Time and Sales Results
E-Commerce Operation
Solution:
c) Sales and Promotion
Headaches of Manually Managing Operations of Sales and Promotion Across Marketplace
Scheduling and Attracting More Customers in Price Sensitive Marketplace
E-Commerce Website and
Google Analytics
How do Retailers Analyze E-Commerce Website Performance?
Tracking Customer Behavior with Google Analytics Solution
Case Study: Senheng Results in Measuring E- Commerce Performance Using Google and Facebook
E-Commerce Automation
Solution:
a) EC Auto Order Processing
Grave Mistakes Every Retailer Need to Avoid during E- Commerce Order Fulfilment
Eliminating Business Process Friction Through Automation
E-Commerce Automation
Solution:
b) Auto Payment Matching
Manual Payment Matching Risks to Retailers
Solution for Accurate and Easy Payment Matching that Empowers Millions of Payment Matching and Reconciliation
E-Commerce Automation
Solution:
c) Accounting Connector
Organizing Transactional Data from One System to Another to Fulfill Regulations
Accounting Connector – Filling In the Missing Link in Your Business
Customer Relationship
Management:
a) Member Registration App
Member Recruitment, Keeping Customers Closer to Your Business
How to Drive Membership Signup Seamlessly
Customer Relationship
Management:
b) Member Reward and Point
Redemption
Increasing Sales Conversion with Member Rewards
Retaining Customers With a Win-Win Solution
Customer Relationship
Management:
c) Member Utility App
Covering All Communication Touchpoint in Your Customer Journey
Case Study: Senheng App

New Retail For Social Media

New Retail Marketing jpg

a. To understand the key success factors in KOL marketing
b. To leverage on proven strategies to create higher fans base and convert customers
c. To create personalized character and slogan for live streaming
d. To apply the 10 minutes product selling formula

Introduction To KOL Marketing

 

  • Different Types of Social Media Marketing
  • Introduction to KOL Marketing
  • Everyone Can Be KOL

Character Building In Live Streaming

 

  • Who Are You in Livestreaming?
  • Build Your Character in Livestreaming
  • Create Your Unique Slogan to Build Your Fanbase

How To Start Live Streaming

 

  • Creating Your Livestreaming Plan
  • Choosing The Right Products to Sell
  • 10-min Product Selling Formula

 

Sales Conversion

 

  • Dos & Don’ts in Livestreaming
  • Approach To Respond to Negative Comments And Keep Your Fans
  • Creating Continuous Livestreaming Success

Managing New Retail Marketing Strategy

New Retail Marketing jpg

a. To recognize the new retail trends in the market and how to make use of it
b. To create a strong personalized branding for your outlet
c. To promote collaboration among employees

Introduction To KOL Marketing

 

  • Introduction To KOL Marketing
  • The Power Of KOL Marketing

 

How To Start Live Streaming

 

  • Convincing Sales Partners To Do Livestream
  • Case Studies: Dong Ming Zhu, Pastelsey, China CE Retailers

 

Managing Livestreaming For Your Team

 

  • Livestream Tips
  • Beginning Live Selling Journey
  • KPI Setting For eRoadshow

 

Sales Conversion

 

  • 10 Min Formula
  • Social Media Hacks
  • Praising Objections

Power of AI and ChatGPT for Social Media and Content Marketing

Program Cover

a. Master the basics of social media algorithms using the 5W1H framework, empowering participants to strategically create attractive content that drives organic traffic, enhances engagement, and maximizes visibility.

b. Develop effective strategies to generate compelling content, optimize social media pages, and drive organic traffic, utilizing ChatGPT’s capabilities for brainstorming ideas, crafting captivating social media captions, writing articles and video scripts, and generating SEO-friendly content and keywords.

c. Learn how to provide precise instructions to ChatGPT for effective copywriting and explore various writing styles or brand personalities, ensuring consistency and authenticity in content creation.

  • How ChatGPT Can Be Your New Digital Marketer And Copywriter?
  • Mater The Basic of Social Media Algorithm With 5W1H
  • Strategies To Create Attractive Content And Drive Organic Traffic To Your Social Media Pages
  • Giving The Right Command To ChatGPT For Effective Copywriting
  • Brainstorm Content Ideas with ChatGPT, Social Media Caption with ChatGPT, Article Writing with ChatGPT, Video Script Writing with ChatGPT, Generating SEO-Friendly Content And Keywords with ChatGPT 
  • Demonstrating Different Writing Styles Or Brand Personality Using ChatGPT

Social Commerce (Part 1)

Social Commerce jpg

a. Set livestreaming SOPs

b. Master techniques to uplift livestreaming atmosphere and gain more fans

c. Lead the team to run successful livestreaming

Session 1

 

  • Before stream: Rules and regulations, functions, scripting: “people, product,
  • scene” preparation
  • During stream: wording used, atmosphere, increase live-stream data
  • After stream: Data Analytics of TikTok channel

 

 

Session 2

 

  • Team growth and staff roles: division of work, event, and salary
  • The 9 main staff position and 28 job scope
  • Streamer selection and training
  • “People, product, scene” preparation

 

 

Session 3

 

  • Live-stream atmosphere and fans interaction tips
  • Live-stream fans retention and grooming tips

Social Commerce (Part 2)

Social Commerce jpg

a. Set livestreaming SOPs

b. Master techniques to uplift livestreaming atmosphere and gain more fans

c. Lead the team to run successful livestreaming

Session 1

 

  • Before stream: Rules and regulations, functions, scripting: “people, product,
  • scene” preparation
  • During stream: wording used, atmosphere, increase live-stream data
  • After stream: Data Analytics of TikTok channel

 

 

Session 2

 

  • Team growth and staff roles: division of work, event, and salary
  • The 9 main staff position and 28 job scope
  • Streamer selection and training
  • “People, product, scene” preparation

 

 

Session 3

 

  • Live-stream atmosphere and fans interaction tips
  • Live-stream fans retention and grooming tips

Social Commerce (Part 3)

Social Commerce jpg

a. Set livestreaming SOPs

b. Master techniques to uplift livestreaming atmosphere and gain more fans

c. Lead the team to run successful livestreaming

Session 1

 

  • Before stream: Rules and regulations, functions, scripting: “people, product,
  • scene” preparation
  • During stream: wording used, atmosphere, increase live-stream data
  • After stream: Data Analytics of TikTok channel

 

 

Session 2

 

  • Team growth and staff roles: division of work, event, and salary
  • The 9 main staff position and 28 job scope
  • Streamer selection and training
  • “People, product, scene” preparation

 

 

Session 3

 

  • Live-stream atmosphere and fans interaction tips
  • Live-stream fans retention and grooming tips

Tik Tok Shop & Livestreaming

57 jpg

a. Set livestreaming SOPs

b. Master techniques to uplift livestreaming atmosphere and gain more fans

c. Lead the team to run successful livestreaming

  • Before stream: Rules and regulations, functions, scripting: “people, product,
  • scene” preparation
  • During stream: wording used, atmosphere, increase live-stream data
  • After stream: Data Analytics of TikTok channel
  • Team growth and staff roles: division of work, event, and salary
  • The 9 main staff position and 28 job scope
  • Streamer selection and training
  • “People, product, scene” preparation
  • Live-stream atmosphere and fans interaction tips
  • Live-stream fans retention and grooming tips

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