Category
New Retail
Study Type
Offline & Online
Duration
4-8 Hour Intensive Course
Language
Conducted in BM & English Adaptive
HRDF/ HRD Corp
Claimable
- Manager
- Store Manager
- Executive
- Salesperson
- Retail Marketers
- SMEs Business Owner that is in the retail industry
NEW RETAIL TRAINING
Intro To New Retail
a. Understand the 9 elements of a seamless business model to transform your business into New Retail.
b. Leverage on proven strategies to drive more traffic and purchase intent for your business.
c. Create a strong and personalized branding for your company to gain customers loyalty and trust.
The Future of Retail
- The Need for Businesses to Move into New Retail
- Senheng Seamless Business Model
- Case Studies: How Senheng Drive Traffic and Purchase Intent through Campaign Strategy”
The Winning Strategies in New Retail
- Elements of a Retail Business
- Strategies to Drive More Traffic for Your Business
- Uncover the Power of 11.11
- Using CDP to Provide Seamless Customer Experience
Retail Brand Personalization & Value Co-Creation
- The Need for Co-Creation with Customers in Business
- Create a Strong Branding for Your Business to Stand Out in the Competitive Retail Industry
- Brand Personality Framework
- How to Achieve Consistency in Branding
New Retail Masterclass
a. Use the lessons from the past in the short term to figure out how to co-exist with giant retail companies and in the intermediate and long-term to help participants decide how to strive in the retail space
b. Able to analyze the current retail store readiness
c. Form a retail promotion strategy to enhance store performance
d. Demonstrate skills applying retail strategy mix
e. Discover new opportunities derived from emerging trends
Introduction To New Retail
- Why legacy brands are lagging?
- Retail apocalypse or retail renaissance?
- What does New Retail really mean?
- The new us – the key elements of the perfect digital storm
- The E-commerce era
The Pillars Of New Retail
- What makes New Retail is different from old retail?
- The first power resource – commerce
- The second power resource – digital
- The third power resource – logistics and supply chain
- The fourth power resource – media and entertainment
The Four C’s – Consumer Centricity
- Who is your consumer?
- What is consumer centricity?
- The shift from company-centric organization to consumer-centric organization
- Keys to creating a consumer-centric brand
- Why is being consumer-centric important?
The Four C’s – Convenience
- What do customers expect in terms of convenience?
- The importance of customers’ convenience in upselling
- Where can convenience participate in New Retail industry?
- Ways to improve customers’ convenience
- What else can you do?
The Four C’s – Customization
- What is customization?
- Product categories that are well-suited to customization
- The relationship between customization and customers’ returning rate
- The role of customization in New Retail
The Four C’s – Contribution
- What is contribution?
- How contribution can help in the company growth?
- The network effect of ecosystems
- Examples of contribution from customers
- The association between contribution from customers and value proposition
The Four U’s –Unified Channel
- What is unified channel?
- What can unified channel do in the New Retail industry?
- Problems when channels are not integrated
- The three moments of acceptance
The Four U’s – Uni-Marketing
- What is uni-marketing or unified data?
- How does uni-marketing work?
- The effects of implementing uni-marketing in New Retail
- How Alibaba, JD.com and Tencent incorporate uni-marketing
- What is unified ID?
The Four U’s – Uni-Logistics
- Why grabbing audience attention is important during presentation?
- Power of intonation
- Techniques for controlling 4 type of intonation
- 3 famous hand gesture that help audience to understand your main point easily.
- Common mistakes to avoid when using hand gesture
The Four U’s – Uni-Technology
- What is uni-logistics?
- Supply chain and logistics are a competitive advantage, not just a function
- How to implement uni-logistics?
- Customers’ expectations on supply chain and logistics
- Uni-logistics in both US and China
The New Retail Hierarchy Of Needs?
- What is uni-technology in New Retail industry?
- Key reasons that legacy retailers have fallen behind
- Core elements that make up a Uni-Technology strategy and development
- How China commerce utilize Uni-Technology?
How Online And Offline Are Becoming One
- “Hierarchy of Human Needs” vs “New Retail Hierarchy of Needs” theories
- How can I be better at commerce?
- Four level of the “New Retail Hierarchy of Needs
- How to capture customers’ imaginations, loyalty, engagement and loyalty power
- Putting it all together
It’s All About The Data
- New habitats
- New finance
- New supply chains
- New experiences
- The new model
The Five Technologies That Will Change All Our Lives
- What data science can bring to us?
- What are AI and machine learning?
- How are they used?
- What can you learn from China about data science?
- Applications of big data
E-Commerce Automation Solutions
a. Understand the impact of E-Commerce automation solutions by exploring case study of Malaysia’s no.1 Consumer Electronics Retailer’s “New Retail Transformation Journey”
b. Rethink and redesign the retail experience for your customers
c. Grasp the functions of each E-Commerce automation solutions and how to harness it in your business advantage
| The New Retail Revolution | What have changed in the Retail World? What is New Retail? Is Your Business Multi-Channel or Omni-channel? Senheng’s Digital Transformation Roadmap The Omni-channel Customer Journey |
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| Modern E-Commerce System | Case Study of Senheng Seamless Business Solution Why Most Businesses Fail to Transform Digitally? E-Commerce Business Models Types of E-Commerce Platforms and How to Choose? |
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| E-Commerce Operation Solution: a) Product Information Management (PIM) |
Are You Selling Hundreds of Products the Hard Way, Current Practice of Managing PIM and why do We Need Transform PIM? The Optimal Solution for Managing Multiple Products |
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| E-Commerce Operation Solution: b) Marketplace Hub |
Challenges of Managing Stores Across Multiple Marketplace The Impact of Real Time Data on Retailers Response Time and Sales Results |
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| E-Commerce Operation Solution: c) Sales and Promotion |
Headaches of Manually Managing Operations of Sales and Promotion Across Marketplace Scheduling and Attracting More Customers in Price Sensitive Marketplace |
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| E-Commerce Website and Google Analytics |
How do Retailers Analyze E-Commerce Website Performance? Tracking Customer Behavior with Google Analytics Solution Case Study: Senheng Results in Measuring E- Commerce Performance Using Google and Facebook |
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| E-Commerce Automation Solution: a) EC Auto Order Processing |
Grave Mistakes Every Retailer Need to Avoid during E- Commerce Order Fulfilment Eliminating Business Process Friction Through Automation |
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| E-Commerce Automation Solution: b) Auto Payment Matching |
Manual Payment Matching Risks to Retailers Solution for Accurate and Easy Payment Matching that Empowers Millions of Payment Matching and Reconciliation |
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| E-Commerce Automation Solution: c) Accounting Connector |
Organizing Transactional Data from One System to Another to Fulfill Regulations Accounting Connector – Filling In the Missing Link in Your Business |
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| Customer Relationship Management: a) Member Registration App |
Member Recruitment, Keeping Customers Closer to Your Business How to Drive Membership Signup Seamlessly |
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| Customer Relationship Management: b) Member Reward and Point Redemption |
Increasing Sales Conversion with Member Rewards Retaining Customers With a Win-Win Solution |
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| Customer Relationship Management: c) Member Utility App |
Covering All Communication Touchpoint in Your Customer Journey Case Study: Senheng App |
|
New Retail For Social Media
a. To understand the key success factors in KOL marketing
b. To leverage on proven strategies to create higher fans base and convert customers
c. To create personalized character and slogan for live streaming
d. To apply the 10 minutes product selling formula
Introduction To KOL Marketing
- Different Types of Social Media Marketing
- Introduction to KOL Marketing
- Everyone Can Be KOL
Character Building In Live Streaming
- Who Are You in Livestreaming?
- Build Your Character in Livestreaming
- Create Your Unique Slogan to Build Your Fanbase
How To Start Live Streaming
- Creating Your Livestreaming Plan
- Choosing The Right Products to Sell
- 10-min Product Selling Formula
Sales Conversion
- Dos & Don’ts in Livestreaming
- Approach To Respond to Negative Comments And Keep Your Fans
- Creating Continuous Livestreaming Success
Managing New Retail Marketing Strategy
a. To recognize the new retail trends in the market and how to make use of it
b. To create a strong personalized branding for your outlet
c. To promote collaboration among employees
Introduction To KOL Marketing
- Introduction To KOL Marketing
- The Power Of KOL Marketing
How To Start Live Streaming
- Convincing Sales Partners To Do Livestream
- Case Studies: Dong Ming Zhu, Pastelsey, China CE Retailers
Managing Livestreaming For Your Team
- Livestream Tips
- Beginning Live Selling Journey
- KPI Setting For eRoadshow
Sales Conversion
- 10 Min Formula
- Social Media Hacks
- Praising Objections
Power of AI and ChatGPT for Social Media and Content Marketing
a. Master the basics of social media algorithms using the 5W1H framework, empowering participants to strategically create attractive content that drives organic traffic, enhances engagement, and maximizes visibility.
b. Develop effective strategies to generate compelling content, optimize social media pages, and drive organic traffic, utilizing ChatGPT’s capabilities for brainstorming ideas, crafting captivating social media captions, writing articles and video scripts, and generating SEO-friendly content and keywords.
c. Learn how to provide precise instructions to ChatGPT for effective copywriting and explore various writing styles or brand personalities, ensuring consistency and authenticity in content creation.
- How ChatGPT Can Be Your New Digital Marketer And Copywriter?
- Mater The Basic of Social Media Algorithm With 5W1H
- Strategies To Create Attractive Content And Drive Organic Traffic To Your Social Media Pages
- Giving The Right Command To ChatGPT For Effective Copywriting
- Brainstorm Content Ideas with ChatGPT, Social Media Caption with ChatGPT, Article Writing with ChatGPT, Video Script Writing with ChatGPT, Generating SEO-Friendly Content And Keywords with ChatGPT
- Demonstrating Different Writing Styles Or Brand Personality Using ChatGPT
Social Commerce (Part 1)
a. Set livestreaming SOPs
b. Master techniques to uplift livestreaming atmosphere and gain more fans
c. Lead the team to run successful livestreaming
Session 1
- Before stream: Rules and regulations, functions, scripting: “people, product,
- scene” preparation
- During stream: wording used, atmosphere, increase live-stream data
- After stream: Data Analytics of TikTok channel
Session 2
- Team growth and staff roles: division of work, event, and salary
- The 9 main staff position and 28 job scope
- Streamer selection and training
- “People, product, scene” preparation
Session 3
- Live-stream atmosphere and fans interaction tips
- Live-stream fans retention and grooming tips
Social Commerce (Part 2)
a. Set livestreaming SOPs
b. Master techniques to uplift livestreaming atmosphere and gain more fans
c. Lead the team to run successful livestreaming
Session 1
- Before stream: Rules and regulations, functions, scripting: “people, product,
- scene” preparation
- During stream: wording used, atmosphere, increase live-stream data
- After stream: Data Analytics of TikTok channel
Session 2
- Team growth and staff roles: division of work, event, and salary
- The 9 main staff position and 28 job scope
- Streamer selection and training
- “People, product, scene” preparation
Session 3
- Live-stream atmosphere and fans interaction tips
- Live-stream fans retention and grooming tips
Social Commerce (Part 3)
a. Set livestreaming SOPs
b. Master techniques to uplift livestreaming atmosphere and gain more fans
c. Lead the team to run successful livestreaming
Session 1
- Before stream: Rules and regulations, functions, scripting: “people, product,
- scene” preparation
- During stream: wording used, atmosphere, increase live-stream data
- After stream: Data Analytics of TikTok channel
Session 2
- Team growth and staff roles: division of work, event, and salary
- The 9 main staff position and 28 job scope
- Streamer selection and training
- “People, product, scene” preparation
Session 3
- Live-stream atmosphere and fans interaction tips
- Live-stream fans retention and grooming tips
Tik Tok Shop & Livestreaming
a. Set livestreaming SOPs
b. Master techniques to uplift livestreaming atmosphere and gain more fans
c. Lead the team to run successful livestreaming
- Before stream: Rules and regulations, functions, scripting: “people, product,
- scene” preparation
- During stream: wording used, atmosphere, increase live-stream data
- After stream: Data Analytics of TikTok channel
- Team growth and staff roles: division of work, event, and salary
- The 9 main staff position and 28 job scope
- Streamer selection and training
- “People, product, scene” preparation
- Live-stream atmosphere and fans interaction tips
- Live-stream fans retention and grooming tips
What Our Clients Says
About Our New Retail Training
With the systematic learning method, I’ve gotten a clearer overall picture about new retail.
Great learning about NEW RETAIL in 2 days. Learnt a lot of practical knowledge such as digitalization, branding, store management, people management etc to grow our business offline & online. #newretail #SenhengMY #OMO
The 2 days short course worth 15 times its fee. Thank SH Academy for the insightful sharing despite some of the info can be classified as trade secrets.
