On completion of this Module learners will be able to:

• Articulate key knowledge relating to the retailing industry and operational activities.
• Use the required models, tools and practices to ensure effective Retailing Operations.

Topics covered include

• The retail industry
• Retail organizations
• Economics of retailing
• The retailing environments
• Consumer buying behaviour
• Segmentation
• Store location
• Product decisions
• Buying
• Stock management
• Pricing
• Advertising
• Personal selling

On completion of this Module learners will be able to:

• Examine key knowledge relating to the concepts and types of retailing businesses in the retailing industry.
• Use the required models, tools and principles to ensure effective Retailing Management.

Topics covered include

• What is Retail Management?
•  The Benefits of Retailing
• The Retail Selling Process
• Components of Retailing Concept
• Steps of Retail Strategy Planning
• What is franchising?
• What is merchandising?
• What is Visual Merchandising?
• The Importance of Location in Retailing
• Types of Retail Location
• What is a Private Label?
• Process of Creation of Private Label
• Tips for Success in Retailing

On completion of this Module learners will be able to:

• Examine the various key concepts and principles relating to product management.
• Apply various techniques and tools used in conceptualizing, commercialization and launching of new products including managing product life cycle.

Topics covered include

• Overview and opportunity
• New products successes and failures
• New product development process
• Concept generation and testing
• Test marketing
• Product launch and commercialization
• Product life cycle
• Product decisions
• Buying
• Stock management
• Pricing
• Advertising
• Personal selling