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Executive Diploma In Retail Management
Study Type

Online

Duration

3 Months

Language

Conducted in BM & English Adaptive

HRD Corp

Claimable

PROGRAM OUTLINE

On completion of this Module learners will be able to:

  • Articulate key knowledge relating to the retailing industry and operational activities.
  • Use the required models, tools and practices to ensure effective Retailing Operations.

 

Topics covered include

  • The retail industry
  • Retail organizations
  • Economics of retailing
  • The retailing environments
  • Consumer buying behaviour
  • Segmentation
  • Store location
  • Product decisions
  • Buying
  • Stock management
  • Pricing
  • Advertising
  • Personal selling

On completion of this Module learners will be able to:

  • Examine key knowledge relating to the concepts and types of retailing businesses in the retailing industry.
  • Use the required models, tools and principles to ensure effective Retailing Management.

 

Topics covered include

  • What is Retail Management?
  •  The Benefits of Retailing
  • The Retail Selling Process
  • Components of Retailing Concept
  • Steps of Retail Strategy Planning
  • What is franchising?
  • What is merchandising?
  • What is Visual Merchandising?
  • The Importance of Location in Retailing
  • Types of Retail Location
  • What is a Private Label?
  • Process of Creation of Private Label
  • Tips for Success in Retailing

On completion of this Module learners will be able to:

  • Examine the various key concepts and principles relating to product management.
  • Apply various techniques and tools used in conceptualizing, commercialization and launching of new products including managing product life cycle.

 

Topics covered include

  • Overview and opportunity
  • New products successes and failures
  • New product development process
  • Concept generation and testing
  • Test marketing
  • Product launch and commercialization
  • Product life cycle
  • Product decisions
  • Buying
  • Stock management
  • Pricing
  • Advertising
  • Personal selling

On completion of this Module learners will be able to:

  • Articulate key knowledge relating to the retailing industry and operational activities.
  • Use the required models, tools and practices to ensure effective Retailing Operations.

 

Topics covered include

  • The retail industry
  • Retail organizations
  • Economics of retailing
  • The retailing environments
  • Consumer buying behaviour
  • Segmentation
  • Store location
  • Product decisions
  • Buying
  • Stock management
  • Pricing
  • Advertising
  • Personal selling

On completion of this Module learners will be able to:

  • Examine key knowledge relating to the concepts and types of retailing businesses in the retailing industry.
  • Use the required models, tools and principles to ensure effective Retailing Management.

 

Topics covered include

  • What is Retail Management?
  •  The Benefits of Retailing
  • The Retail Selling Process
  • Components of Retailing Concept
  • Steps of Retail Strategy Planning
  • What is franchising?
  • What is merchandising?
  • What is Visual Merchandising?
  • The Importance of Location in Retailing
  • Types of Retail Location
  • What is a Private Label?
  • Process of Creation of Private Label
  • Tips for Success in Retailing

On completion of this Module learners will be able to:

  • Examine the various key concepts and principles relating to product management.
  • Apply various techniques and tools used in conceptualizing, commercialization and launching of new products including managing product life cycle.

 

Topics covered include

  • Overview and opportunity
  • New products successes and failures
  • New product development process
  • Concept generation and testing
  • Test marketing
  • Product launch and commercialization
  • Product life cycle
  • Product decisions
  • Buying
  • Stock management
  • Pricing
  • Advertising
  • Personal selling

This Program Can Help You To

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Develop a culture of trust between you and your customers.
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Leverage on storytelling to connect and engage with customers better.
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Provide customers a “wow” experience during their purchase journey.

Meet Your Speaker

HRDF Certified Trainer- Cassandra Chan

Cassandra Chan

 

Cassandra has multidisciplinary skills from her training attended, namely Lean Six Sigma Black Belt (UK), Licensed NLP Trainer (USA), Dale Carnegie Certification (UK), Certificate in Designing Online Learning (UK) and a few others. Currently, she leads and mentors SHRA’s trainers.

HRDF Certified Trainer- Ee May

Ee May

 

Ee May is a trainer with more than 4 years of public speaking experience with diverse experience in training professional working adults.

She has trained many sales professionals, executives and managers in the areas of sales techniques and mindsets, communication and management

HRDF Certified Trainer- Syuhada

Syuhada Rozihas

 

Syuhada is a trainer who is passionate about making a difference. She has over 3 years of experience in facilitating for various motivational university programs. She has trained more than 1,000 sales professionals, executives and managers in the areas of retail sales.

What Our Clients Says
About This Program

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