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WHO SHOULD ATTEND
- Area Managers
- Head of Department
- Managers
LEARNING OUTCOMES
a. Design a Customer Value Proposition based on the Organization Targeted Users
b. Understanding the Customers Behavior Now and Then
c. Think Creatively in Providing Satisfaction to the Customers
PROGRAM OUTLINE
WHAT YOU'LL LEARN: DAILY SCHEDULE
Concept of Customer Values
- Importance of Customers in Retail
- Defining Customer
- Understanding the Customer Behavior
- Customer Now and Then
- Finding Customers’ Needs
Understanding The Values
- Introducing the 4 Stages of Customers’ Value
- Why Customers Pay
- What Value Customer Pay For?
- Understanding Customers Decision Making
- Concept of Competitive Superiority
Customer Needs
- Types of Customers
- Common Problems in Meeting Customer Needs
- Discover the Issues of Customer Expectation
- Introducing 4Cs of Customer
- Using Quantitative and Qualitative for Forecasting
New Concept of Customer Needs
- Discovering Customer Dissatisfaction
- Comparing with Competitors
- Buying Pattern of the Customers
- Identifying Customers Satisfaction
- Importance of Customer Satisfaction
Incoming of Customer Value Propositions
- Importance of Customer Value Proposition
- Finding the Target User
- Defining Customer Value Proposition
- Finding the Benefits of Others
- Finding Own Values – Describing Pain Reliever and Game Creators
Creating Own Customer Value Propositions
- Introducing the Strategy Canvas
- Using of Customers Problems
- Exploring the Customer Problems and Find Out the Expectations
- Using Own Values to Offset the Pain
- Introducing the KFS