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WHO SHOULD ATTEND
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LEARNING OUTCOMES
- Understand the landscape of modern retailing, focusing on new media's role and impact.
- Gain skills in effective live streaming, including promotion techniques and audience engagement.
- Learn methods to attract and retain customers, emphasizing the use of the Senheng app and its benefits.
- Understand the importance of Google reviews and online reputation management in modern retailing.
PROGRAM OUTLINE
WHAT YOU'LL LEARN: DAILY SCHEDULE
- Overview of New Media in Retail
- Role of Social Media and E-commerce Platforms
- Leveraging the Senheng App for Customer Engagement
- Importance of Google Reviews in Retail
- Managing and Responding to Online Feedback