CORPORATE PROGRAMS

Pain points in the business

As the competition in the market becomes stronger over the years, business finds it more challenging to grow profitably. The key question right here is what makes retail management special, and what are the effective strategies for dealing with customers, suppliers, products, and the environment? 

What you will be learning in this program

We will be looking through a few case studies and learn how to develop excellent strategic approaches to retail management that can benefit both the company and customers.

Brief summary

Retail management is a sub-discipline of management that deals with overseeing the distribution and selling of products directly to customers in specified vending locations such as shops, chain stores, markets, and shopping malls. Retail leaders are in charge of a store's or department's day-to-day operations. They manage people, conduct customer service, and keep track of inventories, as well as plan how merchandise is advertised. As the pandemic leads to massive changes in consumer behaviour and the business environment, it's critical to understand and adapt with customers’ demands to boost profitability and sustainability of the business.