Retail may not be as old as the universe, but it is undoubtedly one of the world’s oldest industries. The retail trade has been with us since humans first developed agriculture and began to settle in large communities.
With the power of globalisation, retailers provide consumers all over the world with a vast array of that their hearts might desire. The vicious competition among customers leads to price wars, takeovers, automation, promotions, segmentation, outsourcing and other strategies.
What’s particularly concerning for the retail industry and its suppliers today is that many of them are struggling versus technological disruptors during a period of almost 10 years of economic expansion. As challenging as the times, may be for some, at this point, retail is far from dead, and there is always opportunities for those paying attention.
This program covers trends, challenges and a multitude of formats and strategies in retail that have been developed over the last century.
WHO SHOULD ATTEND
Retail Personnel, Supervisors, and managers.
LEARNING OUTCOMES
At the end of this training program, participants should be able to:
- Use the lessons from the past in the short term to figure out how to co-exist with giant retail companies and in the intermediate and long-term to help participants decide how to strive in the retail space
- Able to analyze the current retail store readiness
- Form a retail promotion strategy to enhance store performance
- Demonstrate skills applying retail strategy mix
- Discover new opportunities derived from emerging trends
COMPETENCY ENHANCEMENT AREAS
Knowledge | Skills | Attitude |
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PROGRAM OUTLINE
WHAT YOU'LL LEARN: DAILY SCHEDULE
- Why legacy brands are lagging?
- Retail apocalypse or retail renaissance?
- What does New Retail really mean?
- The new us – the key elements of the perfect digital storm
- The E-commerce era
- What is unified channel?
- What can unified channel do in the New Retail industry?
- Problems when channels are not integrated
- The three moments of acceptance
- What is uni-marketing or unified data?
- How does uni-marketing work?
- The effects of implementing uni-marketing in New Retail
- How Alibaba, JD.com and Tencent incorporate uni-marketing
- What is unified ID?
- What is uni-logistics?
- Supply chain and logistics are a competitive advantage, not just a function
- How to implement uni-logistics?
- Customers’ expectations on supply chain and logistics
- Uni-logistics in both US and China
- What is uni-technology in New Retail industry?
- Key reasons that legacy retailers have fallen behind
- Core elements that make up a Uni-Technology strategy and development
- How China commerce utilize Uni-Technology?
- “Hierarchy of Human Needs” vs “New Retail Hierarchy of Needs” theories
- “How can I be better at commerce?”
- Four level of the “New Retail Hierarchy of Needs”
- How to capture customers’ imaginations, loyalty, engagement and loyalty power
- Putting it all together
- New habitats
- New finance
- New supply chains
- New experiences
- The new model
- What data science can bring to us?
- What are AI and machine learning?
- How are they used?
- What can you learn from China about data science?
- Applications of big data
- Retail industry is technology-sensitive
- How technologies can help in New Retail industry?
- 5G
- Augmented reality (5R)
- Perception AI
- Live streaming: See now, buy now
- Mobile payments
- Where else?