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CORPORATE PROGRAMS

Story Selling Skills

The customer is unpredictable. When it comes to them, it is hard to imagine whether the sales will be able to close or not even after they have shown the buying signals.

Study Type
Offline & Online
Duration
HRDF Claimable
Language
HRDF
Non-Claimable

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The customer is unpredictable. When it comes to them, it is hard to imagine whether the sales will be able to close or not even after they have shown the buying signals. This is because Customer’ decisions are very easy to be influenced, therefore, they might change their decision just a blink of an eye.

Thus, this training will show how one can use stories to influence the customers, especially in the decision making stage.

WHO SHOULD ATTEND

Managers, AM, WH, TM, Frontline Managers 

LEARNING OUTCOMES

By the end of this training program, participants should be able to:

  • Apply methods for delivering a customer-centric story in an engaging way
  • Recognize opportunities to use stories when selling to foster dialogue, encourage customers to think in new ways, and inspire them to take action
  • Characterize the components of an effective story and use those elements to structure a story that is relevant, memorable, and emotionally compelling
  • Use stories at multiple points in the sales process to build credibility, raise and explore issues with customers, differentiate organization from the competition, and demonstrate value

 

COMPETENCY ENHANCEMENT AREAS

Knowledge Skills Attitude
  • Understand the importance of Story Selling
  • Learn the advantages of Story Selling
  • Comprehend the characteristic of an effective story teller to customer
  • Recognize the elements of story selling in persuading customers
  • Eliminate the ‘old ways’ of selling
  • Implement story selling skills
  • Practice the construction of personal story
  • Exercise the use of story selling skills
  • Adopt the “7 ways of Story Telling”
  • Identify and relate personal story with customers story
  • Aware that personal story able to influence others
  • Realize the relation of personal story and customer story is important
  • Recognize the huge effect of story selling to customers
  • Perceive common interest as a way to connect with people
  • Acknowledge story selling as the fundamental in attracting customers

PROGRAM OUTLINE

WHAT YOU'LL LEARN: DAILY SCHEDULE

  • What is Selling?
  • What is Story Selling
  • Types of Story Selling
  • Importance of Story Selling
  • Exercise the Muscle of Imagination
  • Influence of Story Telling
  • Benefits of Story Telling
  • How Story Triggers the Human Mind?
  • Storytelling VS Persuasion
  • Ways to Use Storytelling to Persuade
  • Common Problems in Selling
  • Challenges faced in Selling
  • Ways to Find Common Ground
  • Importance of Having Common Ground with Customers
  • How it Influence the Customers?
  • Finding Out the Strengths
  • Techniques to Create Story
  • Relate Personal Story with Selling
  • Common Problems in Story Selling
  • Shapes A Story Teller Mindset
  • Common Problems of being Emotional
  • Common Practices of being Apathy
  • Ways to Relate Back to Customer Story
  • Importance of Empathy
  • How Empathy Holds on to Customers
  • Introducing the 7 Steps of Arts of Storytelling
  • Finding the Internal and Externals Goals in Story
  • Using Others to Push Others
  • Ways to Discover a New Opportunity in Story
  • How to end a Story that Catch People’s Heart
  • “Please, listen to me.”
  • “I understand, really”
  • "“What did you say?”
  • “You, me connected”