Retail Sales Training
Category

Retail Sales Training

Study Type

Offline & Online

Duration

4-8 Hour Intensive Course

Language

Conducted in BM & English Adaptive

HRDF/ HRD Corp

Claimable

Our Retail Sales Training Is Suitable For:

  • Sales Manager
  • Sales Executive
  • Retail Salesperson
  • Telemarketer
  • Or Any Individual That Is Involved In Sales/Retail Sales Activities

RETAIL SALES TRAINING

Sales Performance Improvement Program

Retail Sales Training- Sales Performance Improvement Program

a. To get 29 % increase in closing sales
b. Willingness to commit
c. Improve product knowledge
d. Improve confidence

Session 1

 

  • HR Policy
  • Commission Scheme
  • De Focus Partner Ranking
  • Self Introduction & Rescue Sales Self-Commitment
  • Self Assessment for Sales
  • Session Goal Setting
  • Improvement Action Plan

 

Session 2

 

  • Planning for Sales Success
  • Getting Results, Not Excuses
  • What Makes You Different?
  • Sell the Moon to Me
  • Why Should I Buy From You?
  • Understanding A Strategic Sales Plan with P1 Loyalty Program
  • Creating Unique Selling Propositions and Value Selling Strategies
  • Goal Setting

 

Session 3 

 

  • The Art of Communication
  • Trust & Rapport Building
  • Objections – Preventing/Responding
  • The Double A + 4A Steps in Sales Objections
  • Accept & Acknowledge – The Objection
  • Analyze – The Objection
  • Answer – The Objection
  • Anticipate – The Reply / Answer
  • Acquire – The Sale

 

Session 4

 

  • Product Category
  • Product Type
  • Product Need and Use
  • Uplift Product Experience and Product Care
  • Who is Market Leader for this product
  • Easy Substitute for This Product
  • Competitor Analysis of This Product
  • Product Demo and Role Play

Promoter Program

Retail Sales Training- Promoter

a. Uncover and leverage on 6G to become a customer magnet and make customers like you.
b. Apply the 3 IP that will multiply your personal value as a promoter.
c. Showcase any product with a simple ABC model to succeed.

1st G – 3rd G

 

  • 6G Promoter Skills
  • The Need To Upgrade Our Image
  • 3 IP Personal Value Template
  • Case Study: China’s Breakfast Chain

 

From 3G To 6G

 

  • Lead Customer With ABC
  • The Funnel Effect
  • The Checklist Of A Great Demonstration
  • Senheng Case Study: Guiding Customers With Rewards

 

5th G

 

  • SHRA Success Formula
  • The Key To Win Customers
  • Case Study: How Did Li Jiaqi Become So Popular?
  • Long Term Impact Of Emotional Engagement

 

6th G

 

  • Being Thankful
  • Saying Thank You To Customers & Employees
  • Keeping Your 6G Treasures

Product Confidence Skills

Retail Sales Training-Product Confidence

a.Increase self-confidence and customers’ confidence towards product
b. Cultivate positivity in managing themselves and others
c. Increases self-discoveries of their own skills and knowledge

Understanding and Exploring Yourself

 

  • What Am I
  • Importance of Knowing Oneself
  • Understanding Current State of Mind
  • How Self-Confidence is Built
  • Power of Self-Exploration

 

Selling with Confidence

  • What Makes Selling Product Fail?
  • Common Problems in Unsuccessful Product Selling
  • Understanding the Impact of Failure
  • Self Confidence and Selling
  • Visualize success

 

Build Confidence and Win Sales

 

  • Confidence equal to Success
  • 5 Keys in Building Confidence
  • How It Impact What You Think
  • Overcome Self-Doubt
  • How to do it right?

 

Every Product Have A Story

 

  • What USP?
  • Understanding the Needs of USP
  • Importance of Creating USP
  • Differentiation Strategy
  • Selling with USP

 

USP Canvas

  • What is the Current Selling Skills?
  • Understanding Your Customers
  • Selling with U.N.I.Q.U.E
  • Importance of Having USP Canvas
  • My UNIQUE Canvas

 

Continuous Self Establishment

  • Discover Key Competencies to Success
  • Identifying Own Strengths
  • Identifying Own Opportunities
  • Explore Possibilities To Improve Productivity
  • Taking it Into practice

Mastering Sales Conversations, Up selling and Cross-selling

Retail Sales Training-Upselling & Cross-selling

a. Leverage on social media strategies in new retail selling
b. Master the key to answer anything customers could ask you
c. Practice top power words in sales to increase customers’ buy-in
d. Discover the right follow up mindset and techniques to boost sales conversion

New Retail Selling & Approach

 

  • Challenges With Traditional Retail Sales
  • Senheng Case Study: Leveraging On Social Media Strategies In New Retail
  • Case Study: Joe Girard Success Formula
  • Approach Hacks

 

Art of Talking

 

  • The Key To Answer Any Customers’ Questions
  • Techniques To Respond When Customer Said “Too Expensive”
  • Case Study: Earning TWD 20 Million In 6 Months
  • 6 Powerful Closing Methods

 

Upselling & Cross-Selling

 

  • Activity: What To Upsell/Cross-Sell?
  • Case Study: Senheng’s Upselling & Cross-Selling Strategies
  • Practice Your Sales Mojo Words’

 

Follow Up

 

  • Sales Motivation
  • Challenges With Sales Follow Up
  • The Right Mindset & Techniques To Follow Up
  • Follow Up Template For Customers’ Tracking

Sales Management

Retail Sales Training-Sales Management

a. Discover intrinsic motivation to persist and succeed in sales
b. Understand the change in sales professional value in 21st century sales methodologies
c. Breakout from sales pitfalls
d. Formulate sales strategies and sales that will work for you
e. Develop a powerful sales success habits
f. Attain refresher to key sales skills

Sales as a High-Paying Career

 

  • Why is sales for me?
  • Evolution in Sales Methodologies
  • Sales as a rewarding profession
  • Sales management introduction

 

Standing Out in Sales

 

  • Motivation strategies of successful Sales People
  • Getting the Grit Going: Jack Welch’s 3Ss of Winning
  • Dealing with cognitive challenges and fears in sales
  • How to motivate yourself everyday

 

Sales force Metrics

 

  • Essential sales management skills
  • The Manageability of Sales Force Metrics
  • Building the right framework for Sales Metrics
  • “Reversed Engineered” Chain of Sales Metrics

 

Sales Activity Management

 

  • Power Sales Routine
  • Customer Journey Map: Think like Your Customers
  • The Science of Purchase Decision Making
  • Evaluate the competitiveness of what you are selling

 

Self-management Action Plan

 

  • What’s your sales vision
  • Create your personal sales toolbox
  • Ways to evaluate and improve your own sales performance
  • How to track your own sales data

Telemarketing for Sales

Retail Sales Training-Telemarketing

a. Leverage of proven telemarketing formula by Senheng Electric (M) Sdn Bhd, used by more than 1000 sales partners.
b. Learn to convince customers via telemarketing using hypnotic language
c. Gain the 3 simple yet powerful language techniques to convince and get buy-in from your customers.
d. Build up online confidence and social media hacks in telemarketing
e. Master the 4-step method (P.A.R.T) to convert your customers during follow-up calls and achieve your sales target.

Introduction to Telemarketing

 

  • Sales & Telemarketing
  • Evolution of Telemarketing
  • Case Study: Senheng Telemarketing Journey
  • Telemarketing as a Covid19 Business Window

 

Overcoming Telemarketing Barriers

 

  • Winning Strategies in Telemarketing
  • 3Ps Problems Most Telemarketers are Unaware of
  • Asking The Right Questions in Telemarketing

 

3-Step Success Formula in Telemarketing

 

  • Tackling Different Types of Customers
  • 3Cs Method to Build Rapport and gain trust
  • c3 Powerful Hypnotic Language to Convince Customers

 

Step-by-Step in Telemarketing Call

 

  • Tips and Hacks to Achieve Telemarketing KPI
  • Right Steps to Kickstart Telemarketing Strategically
  • Telemarketing Elevator Pitch
  • Converting your Customers with 4-Step Method in Follow Up Calls

Story Selling Skills

Retail Sales Training-Story Selling

a. Apply methods for delivering a customer-centric story in an engaging way
b. Recognize opportunities to use stories when selling to foster dialogue, encourage customers to think in new ways, and inspire them to take action
c. Characterize the components of an effective story and use those elements to structure a story that is relevant, memorable, and emotionally compelling
d. Use stories at multiple points in the sales process to build credibility, raise and explore issues with customers, differentiate organization from the competition, and demonstrate value

Introduction to Story Selling in Marketing

 

  • What is Selling?
  • What is Story Selling
  • Types of Story Selling
  • Importance of Story Selling
  • Exercise the Muscle of Imagination

 

Storytelling VS Human Mind

 

  • Influence of Story Telling
  • Benefits of Story Telling
  • How Story Triggers the Human Mind?
  • Storytelling VS Persuasion
  • Ways to Use Storytelling to Persuade

 

Story Telling VS Story Selling

 

  • Common Problems in Selling
  • Challenges faced in Selling
  • Ways to Find Common Ground
  • Importance of Having Common Ground with Customers
  • How it Influence the Customers?

 

Building Your Own Story

 

  • Finding Out the Strengths
  • Techniques to Create Story
  • Relate Personal Story with Selling
  • Common Problems in Story Selling
  • Shapes A Story Teller Mindset

 

Empathy in Story Selling

 

  • Common Problems of being Emotional
  • Common Practices of being Apathy
  • Ways to Relate Back to Customer Story
  • Importance of Empathy
  • How Empathy Holds on to Customers

 

Go Beyond the Story Selling

 

  • Introducing the 7 Steps of Arts of Storytelling
  • Finding the Internal and Externals Goals in Story
  • Using Others to Push Others
  • Ways to Discover a New Opportunity in Story
  • How to end a Story that Catch People’s Heart.

Sales Skills: The Blue Ocean Way

Retail Sales Training-Sales Skills

a. State the success formula for super salesmanship.
b. Use insight selling to achieve increased sales conversion.
c. Connect with customers, overcome objections, and close sales confidently.
d. Recognize the right sales style to handle different types of customers.

Super Salesmanship

 

  • Super Salesmanship Success Formula
  • Senheng Super Salesmanship
  • The Evolution of Sales
  • 5 Mental Conditioning of Super Salesperson

 

Reading Shoppers Mind (Part 1)

 

  • Types of Sales Approach
  • Insight Selling – The New Solution Selling
  • Breaking Customers’ Status Quo
  • House of Dreams

 

Reading Shoppers Mind (Part 2)

 

  • Approach Customers the Right Way
  • Rule of Sales Talk to Close Sales Effectively
  • Customer’s 8 Psychological Steps in Purchasing
  • Closing Techniques

 

Power Strategies to Boost Sales Performance

 

  • Different Type of Customers, Different Sales Styles
  • Moments of Truth
  • Powerful Sales Questions to Ask Your Customers
  • Tips to Improve Your Customer Post Sale Experience

Building Long Term Relationship Through Telemarketing

Retail Sales Training-Telemarketing

a. To calculate customer lifetime value
b. To improve customers’ buy in from telemarketing
c. To master strategies to engage with customers for long-term relationship
d. To be able to convert objections to opportunities in sales without being too pushy

Sales Vs Telemarketing

 

  • What Is Telemarketing?
  • Goose and Eggs
  • Core Principle of Telemarketing
  • Case Study: Senheng Growth Strategy

 

Preparing For Telemarketing

 

  • Telemarketing Core Phases
  • Pre-Telemarketing Checklist
  • VAK Communication Technique
  • cGood Sales Voice

 

During Telemarketing

 

  • Building Rapport
  • 3F Magic Words
  • Practice Session
  • Template: Structuring Calls

 

After Telemarketing

 

  • The Power Of Follow Up
  • Peel The Onion
  • Template Handling ObjectionsCase Study: Maxis

NLP for Sales Champion

nlp for sales champion jpg

a. Understand the concept of “People Buy People”
b. Identify important mindset to overcome external challenges
c. Examine the strategies and techniques used by successful businessmen and salespersons
d. Improve the ways to manage team and create champion team

Session 1

 

  • The Essence of NLP
  • Attracting Success Through NLP Positive Thinking
  • Overcome F.E.A.R with NLP 
  • Take charge and conquer the “critic” in you
  • Build confidence with NLP body language techniques
  • Daily NLP Success Routine

P1 & S-Coin Selling Skills

p1 s coin selling skills jpg

a. Understand the concept and story behind P1 membership
b. Explain the benefits and core values attached to P1 membership
c. Identify different strategies and skills in selling P1 membership & S-Coin
d. S-Coin contribution to sales and RFM

Session 1

 

  • Story Behind P1
  • 3 Core Values of P1 
  • Benefits of P1 Membership & S-Coin
  • Skills & Strategies Behind P1 Membership Selling & S-Coin Selling
  • Attract Customers Using P1 & S-Coin

Telemarketing Engagement

Telemarketing Engagement jpg

a. Understand telemarketing role in customer engagement map

b. Master strategies to engage with customers for long-term relationship

c. Demonstrate effective telemarketing techniques

d. Convert objections to opportunities in sales without being too pushy

Session 1

 

  • Telemarketing role in the sales process
  • Power of Telemarketing
  • Essential Preparation For Effective Telemarketing
  • The importance of Right Message 
  • Successful telemarketers attitude
  • The Don’ts to Avoid In Telemarketing
  • Using Telemarketing As Engagement Tool
  • Differentiating Yourself From A Scammer

Sales Performance Improvement Program (Part 1+2)

Retail Sales Training- Sales Performance Improvement Program

a. To get 29 % increase in closing sales
b. Willingness to commit
c. Improve product knowledge
d. Improve confidence

Session 1

 

  • HR Policy
  • Commission Scheme
  • De Focus Partner Ranking
  • Self Introduction & Rescue Sales Self-Commitment
  • Self Assessment for Sales
  • Session Goal Setting
  • Improvement Action Plan

 

Session 2

 

  • Planning for Sales Success
  • Getting Results, Not Excuses
  • What Makes You Different?
  • Sell the Moon to Me
  • Why Should I Buy From You?
  • Understanding A Strategic Sales Plan with P1 Loyalty Program
  • Creating Unique Selling Propositions and Value Selling Strategies
  • Goal Setting

 

Session 3 

 

  • The Art of Communication
  • Trust & Rapport Building
  • Objections – Preventing/Responding
  • The Double A + 4A Steps in Sales Objections
  • Accept & Acknowledge – The Objection
  • Analyze – The Objection
  • Answer – The Objection
  • Anticipate – The Reply / Answer
  • Acquire – The Sale

 

Session 4

 

  • Product Category
  • Product Type
  • Product Need and Use
  • Uplift Product Experience and Product Care
  • Who is Market Leader for this product
  • Easy Substitute for This Product
  • Competitor Analysis of This Product
  • Product Demo and Role Play

Sales Performance Improvement Program (Part 3)

Retail Sales Training- Sales Performance Improvement Program

a. To get 29 % increase in closing sales
b. Willingness to commit
c. Improve product knowledge
d. Improve confidence

Session 1

 

  • HR Policy
  • Commission Scheme
  • De Focus Partner Ranking
  • Self Introduction & Rescue Sales Self-Commitment
  • Self Assessment for Sales
  • Session Goal Setting
  • Improvement Action Plan

 

Session 2

 

  • Planning for Sales Success
  • Getting Results, Not Excuses
  • What Makes You Different?
  • Sell the Moon to Me
  • Why Should I Buy From You?
  • Understanding A Strategic Sales Plan with P1 Loyalty Program
  • Creating Unique Selling Propositions and Value Selling Strategies
  • Goal Setting

 

Session 3 

 

  • The Art of Communication
  • Trust & Rapport Building
  • Objections – Preventing/Responding
  • The Double A + 4A Steps in Sales Objections
  • Accept & Acknowledge – The Objection
  • Analyze – The Objection
  • Answer – The Objection
  • Anticipate – The Reply / Answer
  • Acquire – The Sale

 

Session 4

 

  • Product Category
  • Product Type
  • Product Need and Use
  • Uplift Product Experience and Product Care
  • Who is Market Leader for this product
  • Easy Substitute for This Product
  • Competitor Analysis of This Product
  • Product Demo and Role Play

Sales Performance Improvement Program (Part 4)

Retail Sales Training- Sales Performance Improvement Program

a. To get 29 % increase in closing sales
b. Willingness to commit
c. Improve product knowledge
d. Improve confidence

Session 1

 

  • HR Policy
  • Commission Scheme
  • De Focus Partner Ranking
  • Self Introduction & Rescue Sales Self-Commitment
  • Self Assessment for Sales
  • Session Goal Setting
  • Improvement Action Plan

 

Session 2

 

  • Planning for Sales Success
  • Getting Results, Not Excuses
  • What Makes You Different?
  • Sell the Moon to Me
  • Why Should I Buy From You?
  • Understanding A Strategic Sales Plan with P1 Loyalty Program
  • Creating Unique Selling Propositions and Value Selling Strategies
  • Goal Setting

 

Session 3 

 

  • The Art of Communication
  • Trust & Rapport Building
  • Objections – Preventing/Responding
  • The Double A + 4A Steps in Sales Objections
  • Accept & Acknowledge – The Objection
  • Analyze – The Objection
  • Answer – The Objection
  • Anticipate – The Reply / Answer
  • Acquire – The Sale

 

Session 4

 

  • Product Category
  • Product Type
  • Product Need and Use
  • Uplift Product Experience and Product Care
  • Who is Market Leader for this product
  • Easy Substitute for This Product
  • Competitor Analysis of This Product
  • Product Demo and Role Play

Our Retail Sales Training Can Help You To

Retail Sales Training -Objective 1

State the success formula for super salesmanship.

Retail Sales Training -Objective 2

Use insight selling to achieve increased sales conversion

Retail Sales Training -Objective 3

Recognize the right sales skills to handle different types of customers.

Proven Case Study For Our Retail Sales Training

In 2 Months Sales Improvement Program (March- April 2022)

 

  • 125 salesperson have been trained
  • Top sales performance is 652.66% (7 times higher compared to sales before training)
  • Average percentage in improvement: 22.30%

Sales Before Training

RM 9,019,260.16

Sales After Training

RM 10,270,188.97

Total Sales Improvement

RM 1,250,928.81

Average Improvement

22.30%

What Our Client Say
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