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ABOUT US

MEET THE TEAM

SH RETAIL ACADEMY SDN BHD (201901033337)

LIM KIM HENG

Group Chairman

As founder and Managing Director of Senheng Electric (KL) Sdn Bhd, KH Lim is the key driving force behind the phenomenal growth and success of the organisation. Through progressive, forward thinking, innovative touches and ability to recognise & respond to key business trends, the prudent and watchful leadership of KH Lim has solidified Senheng’s position as one of the largest consumer electronics retail chain stores in Malaysia.

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LIM YAU YOUNG (YY)

Chief Operating Officer

YY obtained his Bachelor of International Business degree from Macquarie University (Sydney, Australia) in 2009, and a Master of Business in Marketing from the University of Technology in Sydney in 2011. He also obtained an executive degree in Business Analytics & Big Data from the Harvard Business School in 2016. In 2019, he was recognised as a certified HRDF trainer.

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CASSANDRA CHAN YI RONG

Chief Training Officer

“The number of choices that you can see in a situation will determine your success rate. Open your perspective to the amazing possibilities our world offers!” With Cassandra’s dynamic, energetic, and exuberant personality, she draws out the best from the people she trains and works with. Drawing from her experience in service, her knowledge in business, as well as her skills and expertise in NLP, she is adept in communication and its vital importance it has in influencing and persuasion - from the grassroots level all the way up to management and leadership. What keeps her approach effective is her ability to listen to her clients and align their goals with their actions while empowering them with the accountability of the choices they make.

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