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  • All About Professional Certificate You Need To Know

    All About Professional Certificate You Need To Know

     

    Our lives as citizens, parents, workers and even educators are all impacted by the latest innovations in the commercial world and technological advancements in the social media landscape. It is our responsibility and privilege to investigate, understand, and steer the inevitable arrival of the educational metaverse. The issue is, where shall we begin? Reading, researching, and, most importantly, acquiring new skills help us get ready. If you are thinking about advancing your career, getting a professional certification is a great step in the right direction. So what is it all about? 

     

     

    Definition 

    For those who want to enter a professional career or advance in their current one, formal training isn’t the only choice; a professional certification program is also an excellent option. In fact, the market for continuing education is seeing an increase in the number of professional certificate programs. Specialized knowledge used in the performance of duties or tasks is generally recognized by these programs. In most cases, a professional certificate program consists of focused training for a specific career, such as retail management, healthcare technology or even auto mechanic. It’s also possible to get an additional certification that will enhance your current career path. Furthermore, prospective employers can see from this certification that the applicant has a solid grasp of the subject matter relevant to their position. In the event that your career path does not necessitate a college degree, these certificates are essential. You can show prospective employers that you’re a well-trained professional in your field and that you have certain hard skills. As for the duration of the course, it will only take between 3 to 4 months to complete it. 

     

    Benefits

    To begin, you’ll have an advantage over the competition if you have access to training they don’t. Professional certifications set you apart from the competition by proving that you have put in the time and effort to learn about and excel in your chosen subject. This can provide you an edge, which is crucial in the modern business environment. Know how to utilize that up-and-coming app or social network before it becomes ubiquitous. Earning professional credentials is another great way to set yourself up for success as an entrepreneur. 

     

    This is because specialized coursework may provide you with the advanced training, information, and expertise that will guide and direct you in the execution of your projects or tasks using up-to-date tools and technological methodologies, allowing you to manage all parts of your work more efficiently and effectively as well. Moreover, by learning about developments in your field, you may improve any inefficient or sloppy practices that are now holding you back, all the while expanding your skill set. This can equip you with the knowledge and bravery to try something new, like laying the groundwork for a more high-tech office setting for your consulting firm. The benefits that professional certifications can bring to your job make them a valuable investment. In order to maintain these advantages as you grow and change, it is important to maintain current certifications with the skills that you learned. 

     

    So now, you want to upskill your education but don’t know where to begin? Fret not because we have just the right program for you. Introducing the Professional Certificate In New Retail Marketing in collaboration with London Examination Board (LEB) and Tunku Abdul Rahman University College (TARUC). This certificate focuses on workplace applications grounded by real industry case studies where it can help you to gain valuable insights in the world of New Retail, improve competence of sales and marketing team as well as helping your businesses grow in 3 exceptional ways. However, if you are concerned about the price, don’t worry because our professional certificate program is claimable by the HRD Corp. You can start by visiting our website for more information on the professional certification that can boost your career today. 

     


    Written By Syuhada Rozihas,
    SHRA Corporate Trainer

    Syuhada Rozihas is a Corporate Trainer at SH Retail Academy who is passionate about making a difference for herself and those around her. She has trained more than 1,000 sales professionals, executives and managers in the areas of retail sales. Meanwhile, in her free time, she enjoys hiking and running to keep her in shape, as well as baking for her loved ones. You can find her on LinkedIn

  • Digital Marketing? Haiz… So Many Gaps, How To Fill?

    Digital Marketing? Haiz… So Many Gaps, How To Fill?

    In 2022, social media platforms are undoubtedly the gold mine for everyone to market our products! Let’s have a small exercise, let’s do a mental tick on whichever platforms we are currently using to market our products:

    Facebook ……………(         )

    Instagram…………… (         )

    TikTok…………………(         )

    Online Store…………(         )

    Shopee………………(         )

    Lazada………………(         )

     

    Done? Well, I believe all of us would at least have 1 of the above checked. Furthermore, most if not all of us have put in tons of effort solely to make sure our products are marketed well on these platforms. The choice to invest in these platforms is a must, but beyond investing in these platforms, we need to take a step further to analyze and even introduce different strategies to fill in the gaps left by purely focusing on digital marketing. This integration comes from the idea of “New Retail”. So what are some of the gaps missing you ask? Well, let’s take a look at some of the gaps we can start patching in order for us to thrive in this era of new retail.

     

    Digital Marketing? Haiz… So Many Gaps, How To Fill?

    1. Don’t put all your eggs into one basket!
    2. Always check your eggs as they are cooking
    3. Centering your eggs around your customers

     

    1. DON’T PUT ALL YOUR EGGS INTO ONE BASKET

     

    Back when I was working in a brick-and-mortar retail store, my manager was inspired and would often spend most of his time focusing on social media marketing. Besides time, he would invest tons of money in terms of advertising our products. However, throughout that period, our sales did not increase significantly. Furthermore, the walk-in rate during that time was immensely low as we were still going through CMCO. Our manager was obviously stressed and looking for ideas to keep his store afloat. That was when we came up with a few amazing ideas!

     

    We decided to start what we call a “Mobile Demo Booth”, we walked around the vicinity of the store with our demo product engaging passing customers with some mini challenges as well as mini games. One of our colleagues then decided to record the process down and post it on our social media accounts. That was when we started seeing an increase in sales! We then proceeded to attempt different ways to connect with more customers.

    As such, one thing we learnt from our manager that still applies now, is that social media marketing is a powerful tool, but on its own, the effects it can achieve are very limited. However, when we adopt the concept of new retail, combining social media with other different channels such as physical touchpoints, we can actually reach a wider audience and create a much stronger marketing strategy.

     

    2. ALWAYS CHECK YOUR EGGS WHEN THEY ARE COOKING

     

    After noticing this, all of us were obviously excited! My manager is able to keep the store alive and gain revenue, while we managed to get higher commissions (yay!). So instead, my manager decided to take a portion of the funds he used to invest in social media marketing into other channels such as telemarketing as well as our “Mobile Demo Booth”. For the next 2 months, we were surprised by the amount of sales we were getting and our manager looked less stressed and had more time to relax as well. So he gave us full control of how we want to utilize the funds.

     

    2 weeks down the line, our manager was shocked to find out the monthly fund was used up in just 2 weeks but there was only a slight increase in sales comparatively! We spent the funds on games and challenges we can play with customers as well as some treats to keep each other motivated! We obviously had a meeting and decided to start looking into what was truly bringing in sales. Turns out, most of our sales came from returning customers due to telemarketing and there were no changes in walk-in customers from the walking booth!

     

    From then onwards, before we invest, we would look into which of the marketing strategies we are applying are actually giving us the most returns while also keeping cost at a minimum for other strategies. So an important aspect for us to reflect would be whether we know the way to measure our online marketing success. In the current era of new retail, to succeed is to assess our performance, to identify the areas we need to improve in.

     

    3. CENTERING YOUR EGGS AROUND YOUR CUSTOMERS

     

    After optimizing our strategy, our manager believed we are practicing proper new retail marketing strategies. Thus, he wanted us to challenge ourselves to get more sales within our areas and offered an additional team bonus to whichever team did the best in terms of sales. We were very motivated and we strive to attract more customers and to close them! This continued on for 2 weeks before all of us lost our motivation. Why? Well, the social media team had a 3 minute average response time and had tons of enquiries, but none of the customers wanted to buy the product without testing it, even if they did, it took 5-days worth of convincing before they even considered buying.

     

    The demo booth team on the other hand could close customers easily, but the foot traffic around the store was very limited, the whole team had an average of 3 sales a day. The telemarketing team was even worse, they would sometimes spend much time introducing the product only to be met with a “I’ll think about it” or “Not interested” after nearly spending 5-10 minutes on a call. We were completely devastated. That was when our managers realized we became so focused on the commission and sales that we forgot the most crucial thing, our customer!

     

    In line with the concept of New Retail, our manager actually got us to focus on working with each other instead of against each other to provide the best service to our customers. Rather than closing customers online, we now set up appointments for them to visit us or even real time live sessions for them to ask us and demo the products for them. The telemarketing team focused on calling to follow up on appointments and spending short and sweet calls to contact previous customers and introduce promotions instead of selling. 

     

    Our effort drove most of the online customers to visit our stores where we can easily demo the products and get their interests while optimizing the amount of energy spent on each customer. By centralizing our efforts on customers, utilizing multiple channels to market products to customers and always checking the returns of our strategies, we were able to find a mix that not only is effective use of resources, but one that actually generated lots of revenue for our store! However utilizing all of these strategies is only the beginning, the true challenge, is to integrate all of these channels, becoming what we call “New Retail Marketing”

     

    The trends as well as the gaps for an effective digital marketing strategy does require time as well as the know-how’s before it can be successfully implemented. Interested to find out what this new retail marketing is? Want a more in-depth breakdown of the strategies personalized according to your business? Wait no further! You can check out our Professional Certification in New Retail Marketing. If you’d like to check out our other programs, feel free to click here.


     

    Written by Bryan Law Chu Zheng,

    SHRA Corporate Trainer

     

    Bryan is a member of the SHRA trainer team. He is a major in Psychology with a retail background. He has a deep passion for human interaction and personal development.

    You can catch him dancing or playing the uke on a lazy Sunday afternoon.

  • Business Transformation Secrets People Won’t Tell You

    Business Transformation Secrets People Won’t Tell You

    It’s no secret that retail is a hard slog. Why? Everyone says retail has high fixed expenses, high working capital intensity, unreliable clients, and low entry barriers, therefore it’s not surprising that it’s so expensive and difficult. But it’s okay because I’m not here to aggravate your pain. Instead I will share some secrets that other successful businesses won’t tell you especially about transformation.

     

    Have you ever wondered why some businesses out there are so successful? So famous? So strong? Imagine, if we can have a teeny tiny bit of their glory to be implemented in our business, sounds exciting right? Let me tell you, your business can flourish just like them. But how? The secret and key here is, RENEW.

     

    That’s right! You heard it loud and clear. RENEW YOUR BUSINESS. This is where businesses need to transform from time to time to be on top of the world and succeed no matter what happens. Fasten your seatbelt and join me in this rollercoaster ride of information!

     

    Business Transformation Secrets People Won’t Tell You One

    1. The Pain Of Your Business
    2. What Is Renewing Your Business?
    3. Why Need To Renew?

     

    1. THE PAIN OF YOUR BUSINESS

    As retail undergoes rapid transformation as a result of technological advancement, new challenges arise constantly. This trend is expected to continue through the end of this year and I hope it will be a wake-up call for retailers to think about transformation, so you’ll be aware of the major challenges you may face in the near future. The question here is, what will happen if you don’t transform your business? Now, let’s see whether these problems sound familiar to you or not.

     

    • Low walk in rate to your store
    • Your sales are dropping, whereas your competitors are doing well
    • Your customers have shifted to online platforms
    • Not sure what’s wrong with your business operations
    • Your staff are not motivated to change
    • Your business is not fast enough to fulfill customers’ order
    • Don’t know how to digitalize your business
    • Slow in getting relevant sales or operational data
    • Too much paperwork
    • Poor ROI on digital marketing efforts

     

    By listing down these common problems faced by businesses out there, I hope you can now identify what are some of the problems that are causing you agony and figure out what we can do about it, okay?

     

    2. WHAT IS RENEWING YOUR BUSINESS?

    Quick question. When your business comes across a hurdle, what do you do? Do you stay there and do nothing or do you take action to solve it? I hope your answer is the latter since staying quiet and complacent is going to kill your business, for sure. Talking about actions, what kind of action should we take then? This is where renewing is the ultimate action to save your business. What we mean by “business renewal” nowadays is not just any improvement, but rather a shift in mindsets and putting people first to bring about real change in the workplace.  If your business isn’t using its full potential, it’s time to take a fresh look at what you’re currently doing and how you could improve it.

     

    Have you ever found yourself in a situation where you’ve spent a lot of money on technology but your employees aren’t interested in using it? As an alternative, they insisted on doing all of the work themselves. This is where digital transformation necessitates the acquisition of new technical skills. The need for a digital mindset explains why employees must be motivated to use their skills to create new opportunities. There will be difficult decisions and growing pains along the way because it won’t be an easy process for most. This means your team needs a healthy dose of curiosity and openness, which in turn fosters adaptability and creative thinking in your members. In addition, you and your team must first alter your perspective on failure. How your company’s culture views failure will have a significant impact on your ability to successfully transition to a product mindset. Failure isn’t always a bad thing, of course. Some failures have negative consequences, while others are catastrophic. However, there is a type of failure that you should seek, which is the opportunity to learn. Make a conscious effort to ask yourself if the idea or task you’re working on has failed or if it’s just part of the process of learning.

     

    3. WHY NEED TO RENEW?

    The most important of this renewal is why? As you can see, even the cutting-edge “gig economy” brands emerging from Silicon Valley can benefit from business renewal. As a result, the business needs to undergo a radical shift and the organization’s way of working must be restructured accordingly. As our markets expand on a daily basis, it is imperative that we place a high value on the effectiveness and efficiency of our systems and the employees who use them. Even though it may be daunting to start over from scratch when reviewing systems implemented decades ago, we risk falling behind in the pack with a diminishing market share if we do not.

     

    A successful business renewal plan can help your organization’s people and their work experience long-term positive change through improved leadership, strategy, and culture. Do not implement a strategy and then put it on hold for another decade when thinking about business renewal. Be on the lookout for when your employees approach you with budget requests for software updates or with proposals for a complete overhaul of your company’s processing technology. Don’t be afraid to experiment with new ideas that could change the way your company does business and set a precedent for others to follow.

     

    However, simply renewing your company’s contract is insufficient. Renew, Reignite, and Replicate (3R) are the three components of any successful formula for transformation. To discover even more, check out our upcoming piece soon.  In the meantime, visit our website for more information on available programs that can boost your business today!

     


     

    Written By Syuhada Rozihas,
    SHRA Corporate Trainer

    Syuhada Rozihas is a Corporate Trainer at SH Retail Academy who is passionate about making a difference for herself and those around her. She has trained more than 1,000 sales professionals, executives and managers in the areas of retail sales. Meanwhile, in her free time, she enjoys hiking and running to keep her in shape, as well as baking for her loved ones. You can find her on LinkedIn.

  • Why Do Businesses Have To Transform Before It’s Too Late?

    Why Do Businesses Have To Transform Before It’s Too Late?

    To stay relevant to the market, it is common that many businesses go through several transformations across the year, especially when business operations have been fully recovered as we enter the endemic stage. Nevertheless, it is natural that resistance to change occurs among your businesses when they have to move out of their comfort zone and get used to the new way of doing things.

    Why Do Businesses Have To Transform Before It’s Too Late?

    1. Business KPIs Falling Behind
    2. Significant Business Landscape Changes
    3. Identified But Missed Opportunities

     

    1. BUSINESS KPIS FALLING BEHIND 

    First thing first, when business key performance indicators are falling, it would be a sign that your organization needs a transformation.  Especially if the business sales profit could not cover the operating cost , products and services quality standards did not meet average consumers standard and high numbers of customer complaints are raised, these are all red lights for the business that something needs to be transformed. If businesses persist in their existing work processes, they might risk being substituted by other business that could better serve the consumers. This phenomena can be commonly seen especially in the fast-changing retail sectors. One of the main pain points of retailers even after the border is opened is lower walk-in rate. If we do not transform to online business, not doing digital marketing, not coming up with different promotion initiatives, not offering fast response or fast delivery services and not having seamless shopping experience, high chance is we will be forgotten by consumers and being eliminated in the market.

     

    2. SIGNIFICANT BUSINESS LANDSCAPE CHANGES  

    In the retail sector, one thing you might realize is many of the major retail businesses have begun to move to online platforms. If other retail industry players still refuse to hop on the trend to digitize their business, they will soon be dominated by these retail business giants. One of the business landscape change examples is the shift of consumers’ behaviors from buying offline to ordering online,picking up offline. This phenomena actually has been accelerated during the pandemic times. At that critical time, consumers had been forced to browse products and do their shop online as it was the only way to minimize human contact. If businesses did not provide online order services, they would immediately be excluded by the consumers. On the other hand, those businesses which undergo the new retail transformation and provide online ordering services will indeed be considered as more attractive for the consumers.

    3. IDENTIFIED BUT MISSED OPPURTUNITIES

    Nevertheless, identified but missed opportunities could also be a big nuisance that indicates business needs to be transformed. When the employees put too much focus on their daily manual work processes, they might miss out many opportunities to improve their work productivity, hence hindering them in achieving their full potential. For example, employees might be too engaged in fulfilling the timeline of the task while compromising the quality of the work. Inversely, employees with perfectionism might suffer in fulfilling the task at the stipulated timeline.  When smart business leaders identify these work struggles among their employees,  they would introduce technology or solutions that support, encourage and enable employees to act on these opportunities that help them grow and increase their work productivity. However, if business leaders choose to not transform their business, their staff might suffer from handling tedious low level tasks that eat up long working hours yet contributing low values to the business development.

    All in all, these are the key indicators that show that businesses need to begin to transform their business. Want to have successful new retail transformation? You must know about this 3R success formula – Renew, Reignite and Replicate. More details on this 3R formula will be explained in our next article.
    While waiting for our next article, if you are feeling that no business can escape from transformation, but don’t know where to start? Fret not! You can start by visiting our website for more information on available programs that can boost your business today!


    Written by Lim Ee Hau,

    SHRA Corporate Trainer

     

    Ee hau is a member of the SHRA trainer team. He has a  psychology background and he is passionate in assisting individuals to achieve their life goal. He loves to connect with people by initiating insightful conversation. He enjoys swimming and you can catch him bouldering in the gym during his free time.

  • Don’t Tell My Manager, I Overheard Her Secret Successful Management Formula!

    Don’t Tell My Manager, I Overheard Her Secret Successful Management Formula!

    Ever find yourself struggling as a manager? From handling tons of emergencies and employee problems to working late at night to prepare reports, proposals and finish your own tasks. Well the truth is, tons of managers are facing the same issues especially when it comes to handling day to day operational problems and emergencies, not to mention tons of managers are also struggling to manage their own work-life balance while trying to ensure employee’s work-life balance!

     

    During times like these, we wish we could have the ability to snap and solve every problem instantly! Although just snapping our fingers to solve problems may not happen, there is in fact a way to break this cycle and make most of our problems disappear! The secret? The art of continuous improvement! Rather than focusing on solving surface problems happening around us, we should be focusing on the elements we can improve to solve the root of the problems! Here are some of the secrets I have overheard!

     

    Don’t Tell My Manager, I Overheard Her Secret Successful Management Formula!

    1. Maximize available tools
    2. The true essence of a team
    3. Aim for the moon

     

    1. MAXIMIZE AVAILABLE TOOLS

    “The grass Is always greener on the other side, so let’s make our grass greener!”

    In my previous jobs, most of the time we would focus on suggesting new tools or new softwares for us to use to improve our current work practices. I remember suggesting to my manager to purchase and implement using this software that simplifies our work processes to speed things up. My manager at the time would approve it and immediately implement it and brief us on how to use it in hopes of improving our productivity and work quality (since she spent at least thousands for this software)! Did it manage to increase our productivity and the quality of work? Short answer, yes! Long answer, only by 5%.

     

    Spending thousands of ringgit just for a 5% increase in productivity and work quality sounds like a waste right? Well, that’s where this unique quote comes in! What my manager currently would do on a daily basis would be to challenge us and guide us back to the tools and resources we currently have available to us. I remember once suggesting to try out this new tool to which she suggested one of the existing tools we already have. I was a little disappointed at that time but soon realized it was some of the best advice I could have received!

     

    After her suggestion, I was still a little adamant and decided to look more into the tools I suggested. Turns out, not only was it expensive, but it can only be used for one particular activity only! To make matters worse, if I had gotten that tool, the setup would take a long time and eventually cause delays! So if you’re eager to improve and manage your team or business and are very willing to invest in new tools, consider the ones you have now first! One of my manager’s secret in having less headache is by making sure all the tools we have and are familiar with would be considered first! This saves time in getting, implementing and testing out new tools (as well as potential last minute headaches)

     

    2. THE TRUE ESSENCE OF A TEAM

    “A group of people together – A Gathering, a group of unified hearts – A Team”

    In any organization, business or company, teamwork is the one golden skill that every employer is looking for in their teams. I have been through a few organizations as well as companies and ultimately “Teamwork” is always one of the company’s core elements and core skills. Don’t get me wrong, teamwork is truly necessary in order to succeed and excel in this ever growing world, but how many of us truly understand what truly makes up the core essence of teamwork and practice it when managing our teams?

     

    I would often feel excited working with different supervisors, managers along with colleagues in developing programs and sessions. On one such occasion, we were able to bounce off ideas and craft a 3-day external program that was so well received that the participants were eager to sign up for the next program we were planning to have next year! That sounds like good teamwork right? Well, that was when I met one particular supervisor. He implemented tons of changes and directions for us to think of that were quite new to us. We managed to create a pretty good session and was well received as well. However, after that session, most of us lost our motivation to work on future sessions anymore.

     

    So what happened? We felt the supervisor in question was often hard to reach and was often fixated on his ideas and concepts. Whenever we suggested elements that were different, we were often faced with rejections without consideration. Fast forward to today, everything makes sense to me with regards to why my current manager practices certain methods. After she delegates tasks and explains to us the expectations needed for the tasks, she would welcome any questions, objections or even complaints we had and address every single one of them! Were some of the things she addressed what we were hoping for? Not always, but somehow it always makes us feel lighter afterwards and productive.

     

    Her secret? She is focused on how we can achieve our KPI and target. However, she was more focused on how all of us could get there together without leaving anyone in the dark or leaving anyone behind. By doing so, not only were we able to produce good results, but we would support each other, let out any concerns once and fully focus on completing the task as a team. So working well and producing good results are actually by products of actual teamwork! The actual teamwork would be how we are able to support each other, help each other through struggles and reach the finish line together consistently throughout our work tasks. In case you’re looking for some tips, she never talks about work during breakfast, lunch and dinner, but would instead share with us about her life and learn about ours genuinely. Additionally, she would often set up a safe space discussion with us!

     

    3. AIM FOR THE MOON

    “Aim and focus on the bullseye, You will either end up getting 10 points or 9”

    I believe we are familiar with Walt Disney’s quote about aiming for the moon, and at least hitting a star when we miss. Well, that isn’t really far away from my manager’s secret! We usually focus on aiming high and aiming to achieve more so we would list out tons of areas we want to hit and tons of goals we want to achieve. At the end of the day when we achieve one of those goals, we would celebrate that one goal achieved compared to zero goals achieved. That was what I used to practice and believed in until now.

     

    I would often list down tons of things I want to develop and tons of areas I want to improve on (because we want to achieve as much as we can in the shortest time). At the end of the month, as long as I achieved one, I would be happy! That stopped when I met my current manager. Rather than all these tasks and areas, she would tell me to focus on one. Sounds cliche right? Well, it doesn’t stop there. One time she asked me which do I think is my main priority, my “bullseye”. I said my ability to curate content that is relevant and relatable, and she discussed together with me on what are some of the ways we could achieve that target. Just a few days after this conversation, I reflected and actually conducted one of my personal proudest training as of now!

     

    It doesn’t just stop there, I was able to actually achieve 3 goals that month instead of just 1! Furthermore, the success wasn’t one off, I was truly able to practice this technique for the following training as well. Her secret? She mentioned that it’s not just about aiming high and aiming for more, it’s about adjusting your aim to that one single target so you can hit it instead of expecting for the worst. By focusing on this element, our team was able to actually speed up the processes of our work tasks as well as the quality of it, significantly reducing our manager’s headache.

     

    So my manager’s secret formula really isn’t about focusing on using the best tools or adopting the best practices of others. Her secret lies in continuous improvement on the things we already have! Our team, our tools as well as our goals are often aspects that are overlooked but can actually be the most powerful way to not only increase our productivity and reduce day to day operational problems, but it also allows our manager to focus on what truly matters, strategizing and looking for gaps to practice continuous improvement!

     

    Management is not an easy role to play as it requires lots of skills as well as strategies to ensure everything runs smoothly. Interested to find out about how you can practice this low cost but effective continuous improvement method? Maybe you’d like to learn other management techniques on top of continuous improvement? Well, wait no more as we have the program just for you to improve your management skills today! Interested to check out any other courses we are offering? Feel free to check out our programs here!

     


    Written by Bryan Law Chu Zheng,

    SHRA Corporate Trainer

     

    Bryan is a member of the SHRA trainer team. He is a major in Psychology with a retail background. He has a deep passion for human interaction and personal development.

    You can catch him dancing or playing the uke on a lazy Sunday afternoon.

     

  • Executive Diploma Vs Diploma, Got Differences Meh?

    Executive Diploma Vs Diploma, Got Differences Meh?

    In your quest for knowledge, do you frequently find yourself delving down new internet rabbit holes? There’s no limit to the random topics you’d like to learn more about, from historical figures to foreign languages. The fact that you’ve always thought this was just a personality trait may surprise you—your desire to learn is a sought-after trait that can help you advance in your career. For one to upskill, you might be confused on which program is the best for you considering that there are plenty of options to choose from.

    Students who are particularly interested in earning a diploma can select from a wide variety of options. However, when it comes to furthering our education beyond the bachelor’s degree, things can get a little muddled since it can be difficult to sort through all of the options available at various colleges and universities. That’s why for today we have narrowed down two programs for you. Executive Diploma and the standard Diploma are two popular diploma titles that have persisted over time. Aspiring businesspeople may find it difficult to choose between these two options because they lack sufficient knowledge of each. But worry not because the information in this article will assist you in making an educated decision about which of these two credentials is best for you.

    Executive Diploma Vs Diploma, Are You Aware Of The Differences?

     

    1. DIPLOMA

    First of all, what is a Diploma? The Diploma that we are talking about here is referring to a Graduate or Postgraduate diploma where it is an additional specialization that enhances a person’s employability, and it is typically shorter in duration than a degree program. After completing a bachelor’s degree, many students pursue a graduate diploma, which is an academic or vocational credential. A university or graduate school usually bestows this degree, which typically necessitates two semesters of study to complete. Acquiring a master’s degree may be possible in some cases for academic graduate diploma holders who want to move quickly. The awarding body must be registered with Malaysia’s Ministry of Education in order for a graduate diploma qualification to be recognized locally.

    In some nations, a graduate diploma and a postgraduate diploma are the same thing, however in others, the postgraduate diploma represents a more advanced level of education than the graduate diploma does. Part-time diploma programs are often offered at two different times throughout the academic year at the majority of institutions and universities. Online independent study, consultations, workshops, and lectures are some of the many educational opportunities available. The length of time required to finish the tenure for these kinds of classes is often between one and two years, depending on the institution.

     

    2. EXECUTIVE DIPLOMA

    Executive Diplomas are designed for working professional to expand their expertise in a specific field. Most applicants to such a program have at least some professional experience (at least 1-2 years) to draw from. For example, a marketing manager in retail industry may have extensive knowledge in marketing, however lack of knowledge in retail industry. Therefore, Executive Diploma in Retail Management would be an ideal choice for the marketing manager to gain more retail knowledge.

    Having a diploma demonstrates that you understand the obstacles that a position like this would provide and that you have the necessary resources to overcome them. Training for executives, entrepreneurs, or university graduates who want to learn how to run and grow their enterprises in an ever-changing and competitive national and international environment is another goal. When it comes to qualification, there is not much difference between the two options. To improve the standard of living of individuals, the executive diploma program can also be a government or private sector initiative to further their education.

     

    3. THE DIFFERENCES

    Now that we have a rough idea on these two diplomas, let’s begin with the differences between these programmes. First, let’s talk about the duration. Traditionally, a standard Diploma will take 1 to 2 years to be completed with a relatively tough full-time curriculum. Another full-time program like an Executive Diploma, on the other hand, can be finished in 3-6 months only. Furthermore, candidates with less professional experience or recent college graduates are more encouraged to apply to the standard Diploma program. After getting their diploma, these aspiring professionals go on to achieve positions at the entry level or in management. On the contrary, it is recommended that experienced professionals enroll in the Executive Diploma Program instead if they are interested in switching to a different professional field, enhancing their business skills, or taking on leadership or entrepreneurial roles in the future.

    Besides, students for the standard Diploma program are given an overview of fundamental aspects of business throughout the first year of the program. In the second year of the program, students have the opportunity to select their area of concentration, and the last semester of the program requires them to do an internship. Meanwhile, due to the fact that students of an Executive Diploma are typically seasoned professionals, the material covered is somewhat different. Students will gain the ability to more effectively address difficulties that arise in the workplace as a result of the course’s focus on practical applications and interactive business learning.

    That being said, how can you know which one is the best fit for you? Ask yourself what you want to accomplish in your life. Do you want to further your career in your current field or do you want to make a career change? Are you prepared to put in the time, effort and investment required for your studies? When you get these questions covered, it’s time for you to pick the option for yourself. You can only benefit from the programs if you know exactly what you want to accomplish!

    You want to upskill your education but don’t know where to begin? Fret not! You can start by visiting our website for more information on available programs that can boost your career today!


    Written By Syuhada Rozihas,
    SHRA Corporate Trainer

     

    Syuhada Rozihas is a Corporate Trainer at SH Retail Academy who is passionate about making a difference for herself and those around her. She has trained more than 1,000 sales professionals, executives and managers in the areas of retail sales. Meanwhile, in her free time, she enjoys hiking and running to keep her in shape, as well as baking for her loved ones. You can find her on LinkedIn.

  • Future Proof Retail Workforce with Industry-Based Certification

    Future Proof Retail Workforce with Industry-Based Certification

    University-industry collaboration has been emphasized in the Malaysian Education Blueprint 2015-2025 (Higher Education). Digital disruptions has greatly affected the global retail environment, in which both graduates and workforce needs relevant and future ready skills to stay competent. As an industry player, Senheng Electric (KL) Sdn Bhd has stepped up to provide its real-world business case studies in the development of curriculum design and delivery of Professional Certificate in New Retail Marketing. Through this initiative, students gain practical insights from Senheng as one of the top industry players in the market, benefiting students in terms of acquiring the right skills and industry relevant knowledge to tackle challenging issues in retail landscape.

    The Professional Certificate in New Retail Marketing is jointly developed by TAR UC Centre For Continuing And Professional Education and SH Retail Academy Sdn Bhd, enabling industry exposure to retail businesses, both for teaching (quality of knowledge) and work place applications (quality of employment).

    Mr Lim Kim Chieng, President of Senheng Electric (KL) Sdn Bhd is invited as the guest of honour for the signing ceremony. Present to witness the formalization of this academia-industry partnership was Vice President of Retail Operations and Retail Support, Ho Weng Hung, and TAR UC’s Vice President Assoc. Prof. Dr Chook Ka Joo, and Vice President Assoc. Prof. Say Sok Kwan.

    A Memorandum of Agreement (‘MoA’) signed between Tunku Abdul Rahman University College (‘TAR UC’) and SH Retail Academy Sdn Bhd on 14 July 2022 at TAR UC’s Kuala Lumpur Main Campus signifies the start of new academia-industry collaboration to prepare both graduates and professionals with updated knowledge and capabilities so that they can thrive in retail industry.  The MoA was signed by  Ng Chiah Yee, Director, Centre For Continuing and Professional Education and Cassandra Chan Yi Rong, President CEO of SH Retail Academy.

    “By providing Senheng case studies and best practices to be infused in this program, we help students develop the practical skills and know-how understanding of business needs related to the theories, allowing them to thrive and succeed in their workplace” said Mr. KC Lim, who attended the signing ceremony as Guest of Honour, in his welcoming remarks.

  • The Missing Ingredient For Every Business

    The Missing Ingredient For Every Business

    During these trying times, selling our products and services has become tougher and more challenging to do. Despite using technology, the internet, social media and e-commerce platforms, the returns seem to not be as much as the effort spent! What if I were to tell you there is a much easier and more effective matter to attract customers and simplify our efforts? Nope, it’s not techniques to sell our products better or making our posts more attractive, rather it’s how it makes our brand more attractive – A Brand Story!

    You might have heard customers complain about price, product selection and options, but never a company or businesses’ brand story. However, that does not mean a brand story is irrelevant, on the contrary, it means a brand story is absolutely needed to truly shift our customers’ mindset of use as a mere “product and service provider” to their “favorite go to brand” for their products and services needs. That’s when we truly move away from talking price and truly talking value.

     

    So, brand story is the missing ingredient for every business…….before they become popular!

    Think of all the popular brands such as Nike, llao llao, Honda etc. Most of their brand stories come after they’ve become popular. As such, allow me to share our companies’ brand story as tips for you to start thinking more deeply about your companies’ brand story

     

    HOW WE BEGAN?

    We started out as a training department in Senheng focused on training and upskilling employees according to changing trends for the purpose of improving the business and improving the quality of life and work for our beloved employees. One day, our Chairman, Mr KH Lim was given the mission to look into retail productivity of not only Senheng but all Malaysian SMEs. His hopes were to allow Malaysian SMEs to grow and become a strong economic force.

    Hence our company SH Retail Academy (SHRA) was formed for that very purpose. We provide upskilling and training to retailers and SMEs in Malaysia by providing insights and valuable information. As Senheng has gone through many ups and downs, we are here to prevent that from happening to you and to maximize the resources you have by guiding you through potential business land mines.

     

    WHY THE NEED?

    However, in retail, where the market trends and consumer behaviors are consistently changing as well as adapting, a one size fits all training or a theory-based training can never benefit and upskill employees. Furthermore many businesses have realized the continued practice of traditional retail is no longer the way. If an outdated or irrelevant training provider is selected, the information we get may gravely cost us customer retention, upselling opportunities and inaccurate forecasts.

    As such, without forgetting the core of our beliefs, we prioritize delivering the most relevant and up-to-date information, processes and skills to employees through our training. We understand that many businesses wish to move away from traditional retail. In light of that, we have dedicated ourselves to constantly update our database and case studies according to the best practices of the market to reduce your struggles in adapting to New retail. We use case studies and scenarios from none other than successful retailers both internationally and locally to provide you a one-stop solution to solve all your retail worries.

     

    WHAT DO WE DO?

    In a world of escalating change and growing in complexity, businesses are required to adopt a flexible, adaptable yet strong business model in order to survive. We specialize in providing you and your business fundamental knowledge, skills and training programs centered around creating a seamless business model to enhance your retail approach.

    With our 3R Model, we could help you to renew your employees’s mindset, replicate successful business practices and reignite your team’s passion and motivation in the journey of New Retail Transformation.

    As such, our various retail based programs are catered to clients and customers’ needs and requirements. This ranges from crafting programs suitable for frontline salespersons to leaders in the retail sector. Our programs are focused on practical application, thus our program includes retail case studies, proven success formulas and up-to-date best market practices for clients’ to begin implementing in their business.

    Besides, our programs are centered around employee upskilling. As such, not only do we use industry proven case studies, we adopt psychology proven strategies, theories backed by scientific methodology as well as practice NLP infused techniques to provide a sure-fire success formula for your employees to learn, practice and grow comfortably in this fast retail pace.

     

    WHY US?

    We have trained over 140 companies, 3,400 individuals and over 22,000 participants throughout our establishment and we have trained companies such as SpectacleX, Fitness Concept, AIA Public Takaful and so on. Furthermore, we utilize case studies and success formulas from Senheng, Malaysia’s No. 1 Consumer Electronic Retailers In Malaysia and a pioneer in Digital Transformation and New Retail in Malaysia.

    Due to this, our programs encompass diverse retail examples and retail needs from various retailing fields to effectively tailor training programs suitable to your specific retail field as well as your company. Our programs focus on retail specific topics such as customer service, sales skills, personal development, leadership etc. To provide a holistic and one-stop solution to your retail training needs.

    In addition, our programs are focused on making changes by targeting the root cause at a higher level. By focusing on the employees beliefs, mindsets, skills and behavior, this allows us to not only achieve one or two objectives, but multiple objectives in a single session. Effectively and efficiently using you and your employees time.

    Beyond case studies, applications, success formulas and diverse experience in curating retail programs for different fields, we also collect, analyze and provide you instant access to holistic reports immediately after training that includes employee attendance, pre-training and post-training knowledge assessments and training evaluation for a clear update and view of your employee progresses.

     

    TIME FOR YOUR BRAND STORY!

    With our company brand story as an example, you can craft your very own brand story according to said template. By briefly introducing your companies’ history, the need for your company, a simple statement of the services and products your business provides and the benefit your clients can get from you, you can craft an informative and engaging brand story for your company.

    A tip for you when you craft your brand story would be to really dig deep and introduce your companies’ value and personality. Similar to customers’ preferences with products, our brands should also be able to communicate our values to our customers like a person. With that added personality and value, the brand story would be able to successfully shift customer mindset from “price” to “value” instead.

    A good brand story would encompass the above items while an excellent one would contain many other aspects and elements in the story. What’s that? You’d like to learn how to create a strong brand story and utilize this retail power? Interested to find out what other programs we offer for you? Well, you can start by visiting our website for more information on the list of programs we offer and stay tuned to tips on improving your brand story!


     

    Written by Bryan Law Chu Zheng,

    SHRA Corporate Trainer

     

    Bryan is a member of the SHRA trainer team. He is a major in Psychology with a retail background. He has a deep passion for human interaction and personal development.

    You can catch him dancing or playing the uke on a lazy Sunday afternoon.

  • Are You Losing Customers Because Of This?

    Are You Losing Customers Because Of This?

    With the recent drop in sales as well as drop in customer traffic, our first instinct may be to look at reducing our price and introducing promotions to attract customers. Tons of businesses can be seen doing this both offline and online as a desperate attempt to lock customers. However, price may be sensitive towards customers, it may not the core issue that is causing a loss of customers! The core issue may be closer and deadlier than you think, and that is your sales skills and abilities.

    Customers may use price, lack of free gift or product not useful as reasons to not purchase your products even when they are on promotions. However, you may see the very same customers purchasing an even more expensive product or service from another store instead. Customers nowadays have the capabilities and cash to purchase products. However, like our phones, customers have become smarter consumers. In order for us to retain and lock our customers, we need to take a look at how we sell our products!

    As such, the million dollar question would be what areas of my sales skills do I need to improve? Let’s take a look at 3 areas that may be causing you to lose customers.

    1. Sell first, ask never
    2. Selling math and not medicine
    3. One Size Fits All Selling Method

     

    1. SELL FIRST, ASK NEVER 

    Let’s do a small exercise together, let’s think about our recent shopping experience. How many questions does it take the salesperson to ask before selling us a product? Most of the time it’ll be 3 questions:

    • What are you looking for?
    • What is your budget?
    • What brand do you prefer?

    After you answer these three questions (sometimes just two) the salesperson would proceed to begin selling. If your most recent shopping experience is online, then that number goes down to 0. So why is asking such an important step before selling you ask? Well, let me illustrate with my sales experience. I asked a customer of mine those 3 questions, promoted one of our products. She said she will consider it and proceeds to walk out and never come back. Sounds common correct? It doesn’t end there, I decided to ask 2 more questions to my next customer and those 2 questions helped me to close that sale!

    What questions did I ask? I asked my customer “Are you using this for personal use or office use?” and proceeded to ask “What’s wrong with your previous device?”. These 2 questions were simple but crucial as it gave me an idea of what the customer wants instead of guessing their budget and guessing which product would suit them. She told me she needed a device for office use and the previous device was slow and laggy. As such, I sold her one of our premium products that runs faster, smoother and charges faster to fit her office usage. She took it without hesitation and I managed to sell a premium product! Just with those 2 extra questions, I managed to close 2 more sales that very day!

    We are obviously not mind readers, as such, we need information to sell effectively and this information comes from (you guessed it) – asking! Rather than focusing on selling hot products or affordable products, we can take one step back by asking what our customers want and what they need before attempting to sell our products to them. That saves us time from guessing while also allowing us to focus more on selling the product to the customer instead of debating and convincing them based on prices.

    2. SELLING MATH AND NOT MEDICINE 

    “Sir/Miss, our package A includes (1,2,3), our package B includes (1,2,3,4) and our package C includes (1,2,3,4,5).”

    “Sir/ Miss, our product here has the latest processor, best camera, and largest storage in the market!”

    I believe you’ve heard these phrases a ton of times, the question now would be, does it immediately make you feel the want and need to buy the product? The answer is probably no. Most salespersons out there are focused on selling the overwhelming number of specifications to the customer in hopes of impressing the customers with their products and services. However, selling is more than just a numbers game, more specs does not mean better selling, sometimes it is just as simple as selling medicine at a pharmacy or clinic.

    Take my recent trip to the pharmacy for example, I was looking for sunburn medication (thanks to the ever blazing sun at the beach during raya) as well as itch relief medication (no thanks to the enormous amount of mosquitoes and flies). One of the promoters approached me, asked me what I needed and guided me to the respective products. She explained to me based on my sunburn condition, she would suggest product A as it would rehydrate my skin while also relieving the effects of sunburn. She then suggested product B for itch relief as the cream helps to alleviate the effects of the itch. I bought it instantly with no confusion and a 100% happy shopping experience.

    I doubt you have ever heard a promoter selling panadol to you by saying “this product has paracetamol in it, one of the best ingredients in the market!” If we were to ever hear that I believe most of us would buy the panadol for the promoter instead! As such, we need to shift from selling our products based on their specs to selling our products based on its functionality! Rather than saying this package contains what services, we can highlight the benefits brought about from the different services. Instead of saying “this product has the best processing chip in the market” why not try saying “this product has a fast processor that does not lag when opening multiple tabs” instead. Rather than focus on selling and mentioning the amount of specs the product has, we can think of what functions the products bring instead.

    3. ONE SIZE FITS ALL SELLING METHOD

    Most of the time we may develop a single method to sell all our products, from the way we greet to the way we close sales. Although it’s good to have a standardized way and tempo for selling, it is crucial for us to personalize and differentiate our selling method according to our customers preferences. Let me introduce to you Salesperson A and Salesperson B, my ex-colleagues.

    Salesperson A, has a very standard way of selling and greeting. Be it the customer is young, old, male, female, tall, short … you get the picture. Everytime he sells a product, he would use the exact same script to sell. He would start by telling the customer this is the hottest product, introduce the camera features, mention about limited stocks and lastly tell them about any add-on deals. He does the speaking 80% of the time and his sales achievement that month? RM 45,000.00

    Salesperson B on the other hand, has a more fluid way of selling and greeting customers. For gamers, he would highlight advanced gaming features; for vloggers or camera enthusiasts, he would focus on the camera quality as well as the 5G technology. He would vary his script according to customers preferences and usage.His sales achievement that month? RM 120,000.00

    You may think I am joking but I kid you not, it is because of the personalization of selling that allowed him to easily connect with customers. Not only did he get the highest sales achievement that month, he managed to establish good customer connections and secure a bunch of returning customers. It is good we have a standard way of selling, but selling should be fluid and personalized according to everyone’s needs and preferences. Instead of practicing a one size fits all approach, it would be beneficial for us to have a standard way and experiment from there to personalize according to customers’ preferences.

    In short, it is crucial for us to revisit how we sell our products and services to our customers! To ask more instead of sell more, to talk functions instead of specifications and to personalize our selling method instead of standardization. These are some of the important yet often missed out areas that can potentially save our business from being ruined.

    Obviously there are a ton of areas in sales skills for us to brush up in order for us to truly excel and triumph over our competitors. You want to upskill and learn these sales skills but don’t know where to begin? Fret not! You can start by visiting our website for more information on sales skills and other programs that can supercharge your business today!


    Written by Bryan Law Chu Zheng,

    SHRA Corporate Trainer

     

    Bryan is a member of the SHRA trainer team. He is a major in Psychology with a retail background. He has a deep passion for human interaction and personal development.

    You can catch him dancing or playing the uke on a lazy Sunday afternoon.

  • My Boss Said.. Forget About Customers

    My Boss Said.. Forget About Customers

    Retail. What is the first thing that comes to your mind when you hear that word? Did you imagine a girl or a guy making rounds in the shop, pulling a trolley or rack full of clothing, assuming that they work in a fashion store? Or, did you visualize a scenario of a lady named Karen maybe, browsing through the grocery aisle, shifting her gaze back and forth between the product and the worker there, even asking to see the manager? Or, are you one of those people who envisage a world of digitalization, transformation or even revolution when it comes to processes of operating and purchasing products?

    Regardless of what you think, there’s nothing wrong with that. When it comes to retail, almost anything is possible and believe me when I say that, because different people have different ways of retailing. Some might like it, some might not. In terms of perspective, retail workers will most likely view it from their end and for the rest of the majority, non-retail workers a.k.a customers, see it quite differently.

    Customer is always right, a phrase coined by Harry Gordon Selfridge back in 1909, which can make businesses go into an automatic mode of prioritizing customers to ensure satisfaction on a god-tier level. As a result, this concept may enable customers to feel entitled or should I say, rude to a certain extent when it was never meant to be taken literally. The argument is, in the era of digitalization our focus should be on technologies, rather solely concentrating on customers. The question is now, how do you actually integrate technology into your business to elevate retail experience? You know what, let’s go on a fun ride. Put your seatbelt on and let me bring you further into this topic.

    1. The Change Of Consumer Behavior
    2. Retail Evolution With Industry 4.0
    3. Uniting Superior Customer Experience (CX) And Operational Excellence (OX)

     

    1. THE CHANGE OF CONSUMER BEHAVIOR

    To compare conventional shoppers with modern ones these days, I’d say there is a ginormous gap in between. Do you agree with me? If your answer is yes, congratulations! You just earned a ‘Great Minds Think Alike’ badge. If you don’t, it’s okay, let me convince you more since I presume your mind might be even greater after this. First of all, there’s no need to think so far, let’s take a look at COVID-19, what do you think? Some people can already feel the dread just by hearing the word ‘positive’. Putting this event into the retail context, this pandemic is basically revolutionizing every aspect of the world, especially retail.

     

    Back then when retailing was pretty much traditional, retailers put customers on the podium and let the light shine on them. Products that were sold were always customer centric and it was a rather single-minded approach, making retailers short-sighted when it comes to strategies. In the digital age of retail, putting your sole focus on customers is not going to work anymore. What you need is to discover and make use of other channels and approaches to get people to flood your shop, both offline and online. Does it sound better now? I believe it does.

     

    Not forgetting, the convenience of customers is on the rise, and let me tell you, that trend is here to stay. Any brick-and-mortar store that does not include an online shopping option or channel is, safe to say, doomed to failure in the future. That is why, brick-and-mortar shops must carefully consider what physical locations can offer that online buying cannot. It’s mostly a physical experience that allows customers to see and, to some extent, test out things before they buy them. For big-ticket items like furniture and automobiles, it can benefit greatly from a hands-on approach or most people call it, experiential shopping experience during the purchasing process.

     

    Changes in consumer behavior and the interplay between online convenience and the benefits of a face-to-face experience will continue to shape the future of retail. With that thought in mind, it is imperative for retail business owners to keep up with these ever-changing behavior and preferences via digital means if they want their firms to thrive.

     

    2. RETAIL EVOLUTION WITH INDUSTRY 4.0

    So now, what comes next after consumer’s changes? This is where I bring you into the digital evolution of retail. Have you heard of Industry 4.0 before? Give yourself a moment to think about it. The concept of Industry 4.0 actually refers to the fourth industrial revolution in manufacturing. In simpler words, it prescribes how new technological innovations can be used to control production processes. Sounds cool right? For retail workers, digitization is at the heart of Industry 4.0, which aims to free people from tedious tasks all day long. Which is why technological advancements have accelerated dramatically over the last decade to give us new methods to manage our work life, and Industry 4.0 provides workers with greater chances and freedom to accomplish their best work. As a result, the more Industry 4.0 technology a firm or organization adopts, the more benefits it will reap eventually.

     

    In addition, with this concept, we can bid farewell to data barriers. Isn’t that great? This is because it is quickly becoming a tool for businesses, particularly in the industrial sector to support decision-making that is data driven and boost overall profitability and competitiveness. With the passage of time, the Industry 4.0 discourse has become much more mainstream and global, spawning a slew of neologisms in the fields of labor, operations, education, marketing, management, society, and innovation, as well as various industry-specific phrases such as Retail 4.0. I’m in such awe with my jaw dropping right now due to all these miraculous advancements. Are you amazed too?

     

    Coming back to this, the term Retail 4.0 has been used to describe a variety of trends and advancements in the worldwide retail industry. It focuses on introducing innovation to the customer experience and evaluating the role of the shop in merchant-customer relationships, and is often referred to as intelligent digital. Some features such as omnichannel ability, customer interaction personalization as well as responsive merchandising have been made intrinsic to the retail industry of a new era. Without technology, we won’t be able to achieve such greatness don’t you think?

     

    3. UNITING SUPERIOR CUSTOMER EXPERIENCE AND OPERATIONAL EXCELLENCE (OX)

    Now that you know a customer-centric approach is not enough, I’m going to tell you how you can do so much more. In retail, digital transformation has shifted many things including products and customers, therefore comes the merge of customer experience with operational performance. In certain scenarios, customers’ experience is frequently misunderstood by retailers as the experience at the final touchpoint. They went all out by focusing on customer service and sales, designing the greatest online and mobile user interfaces, and investing in social interaction along with listening. But here’s the truth, all of these efforts, however, will be for naught if the underlying operations are not capable of supporting the customer’s journey. Thus, it is critical to provide trustworthy data to operational systems in order for them to function efficiently.

     

    Imagine this scenario, a customer who has a loyalty card and shops at a retailer frequently. The identical individual is now looking through the merchant’s online store. Even though the merchant collects device and browsing data, it is unable to link the activities that take place across different channels. Meanwhile, the corporate marketing department of this business continues to send unrelated email offers to customers based on what they have previously purchased from the store, without knowing what they have searched for online. If the company can properly combine all of this information taken from different channels and sources, they will be able to deliver the consumer far more relevant and timely offers.

     

    To sum it up, retailers need to stay relevant to ensure survival in this dog-eat-dog world where nothing comes easy. As of now, the majority of technological drivers of retail 4.0 are still in development. However, we can’t help but see a 4.0 technology trend emerging across all platforms, and it’s only a matter of time before they take off. Subsequently, now is the moment to begin adapting to the reality of retail 4.0. Creating new infrastructures and updating existing ones must be part of an organization’s strategy for operating in a continuously changing environment, without losing focus on customers. If everyone competes for cutting-edge technology that has the potential to greatly enhance sales figures, we can be confident that several positive outcomes will follow.

     

    Before I end this article, I have good news to share with all of you. Fortunately, you don’t have to look far to learn about new strategies in retail because we have just the right thing for you. If you’re interested and keen on implementing New Retail methods for your business, stay tuned for our New Retail program in April 2022. You can also visit our website for more information on programs that can assist you in your professional and personal endeavors while you wait. Till next time, toodaloo!


     

    Written By Syuhada Rozihas,
    SHRA Corporate Trainer

    Syuhada Rozihas is a Corporate Trainer at SH Retail Academy who is passionate about making a difference for herself and those around her. She has trained more than 1,000 sales professionals, executives and managers in the areas of retail sales. Meanwhile, in her free time, she enjoys hiking and running to keep her in shape, as well as baking for her loved ones. You can find her on LinkedIn.