LIM KIM HENG

Director
SH Retail Academy Sdn Bhd

As founder and director of Senheng Electric (KL) Sdn Bhd, KH Lim is the key driving force behind the phenomenal growth and success of the organisation. Through progressive, forward thinking, innovative touches and ability to recognise & respond to key business trends, the prudent and watchful leadership of KH Lim has solidified Senheng’s position as one of the largest consumer electronics retail chain stores in Malaysia.

Among the various strategic moves introduced to the business over the years, some of the innovation themed key initiatives include the introduction of fixed priced policy & personalised corporate identity, introduction of two-brand strategy: brand extension of senQ targeting different segment of the market, launched “Paper.less Business Process Re-engineering” themed initiative for overall business automation drive to reduce paper usage and promote operational efficiency, and the more recent “Seamless” cross-channel business model, an integration of both online & offline channels to enhance overall customer experience.

KH Lim believes in nurturing his human capital and cares for their welfare. His positive encouragement and motivation towards his Senheng team and his contribution back to society via charitable organisations are tremendously appreciated by both his staff and the recipients of aids. Senheng runs various CSR projects such as I Plant a Tree Program, SS Talent Badminton Scholarship, e-Waste Recycling Program and many more.

Awarded as Male Entrepreneur of the year, outstanding achievement with The Star Outstanding Business Awards (SOBA), KH Lim introduced SENHENG BELIEFS, a concept implemented to his internal team based on 4 key pillars:

1. Talent development through training & development program

2. Strong organisation that provides quality job opportunities

3. Tax contribution to the country through continuous revenue generation

4. Lead & share Senheng best practices to the local SME

All these with the aim to contribute to the Malaysian business ecosystem, for the economic development of the country and ultimately to the nation at large.